# Calculate the full cost of a venue campaign

A cost worksheet that includes the offer, the work and the measurement rather than only the software fee.

Source: https://www.voqadowifi.com/field-notes/campaign-cost-worksheet

## Your working brief

### Fixed preparation costs

Your notes: 

### Variable fulfillment costs

Your notes: 

### Expected response range

Your notes: 

### Observed costs

Your notes: 

### Decision after review

Your notes: 

## Practical steps

1. List the costs
Include design time, sending costs, discounts or fulfillment, and any incremental staffing. Decide which costs are fixed for this test and which increase with response.

2. State the assumptions
Write the expected response and contribution assumptions beside their source. Use ranges when the team does not have reliable historical evidence.

3. Replace estimates after the test
Enter actual costs and attributable outcomes that you can support. Keep unmeasured benefits separate instead of assigning them an invented cash value.

## Review before acting

A reviewer should be able to distinguish an assumption from an invoice, a measured result or an unresolved question.

Watch for: Do not describe total sales during a campaign window as profit produced by the campaign.

This worksheet is a planning aid. Confirm product availability and the approvals needed for your specific environment.