# Review guest email frequency

A decision sheet for choosing a sustainable contact rhythm based on relevance and observed responses.

Source: https://www.voqadowifi.com/field-notes/campaign-frequency-review

## Your working brief

### Current send calendar

Your notes: 

### Audience overlap

Your notes: 

### Available response measures

Your notes: 

### Proposed change

Your notes: 

### Review date

Your notes: 

## Practical steps

1. Map the messages
List planned campaigns and any automated messages that may reach the same person. Look for overlaps before deciding that an additional send is harmless.

2. Choose review signals
Track available delivery, unsubscribe, complaint and response measures using consistent definitions. Note audience size so a few responses do not look like a stable trend.

3. Make a small adjustment
Change one part of the schedule and set a review date. Keep the purpose of each message clear and preserve the person’s current contact preferences.

## Review before acting

Read the evidence with the content and audience in mind. A different offer can change responses even when the send frequency is unchanged.

Watch for: Do not interpret silence as a request for more frequent messages.

This worksheet is a planning aid. Confirm product availability and the approvals needed for your specific environment.