# Keep a campaign learning log

Turn individual email campaigns into a useful record of decisions, evidence and next experiments.

Source: https://www.voqadowifi.com/field-notes/campaign-learning-log

## Your working brief

### Campaign hypothesis

Your notes: 

### Audience and timing

Your notes: 

### Observed measures

Your notes: 

### Important limitations

Your notes: 

### Next decision

Your notes: 

## Practical steps

1. Record the starting idea
Write the audience, offer and expected guest action before sending. State which evidence would make you repeat, revise or stop the idea.

2. Add the actual conditions
Note timing, delivery issues, capacity changes and competing events. Record the measurements available without filling gaps with estimates presented as facts.

3. Choose the next decision
Summarize the result in a few sentences and assign one follow-up. Preserve uncertainty where you cannot connect the campaign to a business outcome.

## Review before acting

Review several entries together to identify repeated execution problems. Do not declare a winning strategy from a single favorable number.

Watch for: Do not rewrite the original goal after seeing the outcome.

This worksheet is a planning aid. Confirm product availability and the approvals needed for your specific environment.