# Design a useful monthly WiFi scorecard

A concise scorecard that puts guest experience, list quality and follow-up activity in the same conversation.

Source: https://www.voqadowifi.com/field-notes/guest-wifi-monthly-scorecard

## Your working brief

### Decision supported

Your notes: 

### Metric and source

Your notes: 

### Current period

Your notes: 

### Comparison limitations

Your notes: 

### Action and owner

Your notes: 

## Practical steps

1. Choose the decisions
Identify the operational and marketing questions the report must answer. Separate connection reliability from contact growth and campaign response.

2. Attach definitions
Give each measure a source, window and counting rule. Include the relevant raw counts and mark estimates visibly.

3. Add an action column
For each material change, record what will be checked or changed and by whom. If no decision follows, reconsider whether the measure belongs on the scorecard.

## Review before acting

Review the scorecard with operations and marketing together. Agree which changes are meaningful enough to investigate.

Watch for: Do not crowd the report with percentages that hide very small counts.

This worksheet is a planning aid. Confirm product availability and the approvals needed for your specific environment.