# Brief a retail event invitation

Turn a shop event into a clear invitation with accurate details and a manageable response path.

Source: https://www.voqadowifi.com/field-notes/retail-event-invitation

## Your working brief

### Event details

Your notes: 

### Capacity

Your notes: 

### Audience rationale

Your notes: 

### Registration destination

Your notes: 

### Arrival instructions

Your notes: 

## Practical steps

1. Specify the event
Confirm the date, time, location, capacity and any booking requirement. Assign someone to update the destination if the event changes.

2. Choose a fitting audience
Use an audience that has permissioned contact details and a plausible interest in the event. Avoid presenting inferred preferences as facts about an individual.

3. Rehearse the arrival
Follow the invitation from email to registration or event details. Ask the team how it will recognize attendees and handle walk-ins or a full session.

## Review before acting

Review attendance against the actual invitation and booking records, with cancellations and no-shows recorded separately.

Watch for: Do not call every recipient an attendee or use opens as proof of attendance.

This worksheet is a planning aid. Confirm product availability and the approvals needed for your specific environment.