# Build a fair venue comparison calendar

Record the context that makes one week different from another before interpreting a campaign result.

Source: https://www.voqadowifi.com/field-notes/venue-baseline-calendar

## Your working brief

### Comparison periods

Your notes: 

### Opening hours

Your notes: 

### Special events

Your notes: 

### Operational changes

Your notes: 

### Interpretation limits

Your notes: 

## Practical steps

1. Choose comparable periods
Start with periods that have similar opening days and service hours. Note closures, private bookings and unusual operational changes.

2. Record outside influences
Add local events and material conditions the team actually observed. Do not invent explanations after seeing an unexpected result.

3. Keep context with the chart
Present the calendar notes alongside the numbers. If periods differ substantially, describe the comparison as limited rather than forcing a growth conclusion.

## Review before acting

Have the venue manager review the context notes before the report is shared. Local knowledge can reveal a misleading comparison.

Watch for: Do not choose only the weakest earlier period to make a later result look larger.

This worksheet is a planning aid. Confirm product availability and the approvals needed for your specific environment.