# Write a venue campaign brief

Give your next guest email one audience, one reason to exist and one action.

Source: https://www.voqadowifi.com/field-notes/venue-campaign-brief

## Your working brief

### Audience and exclusions

Your notes: 

### Reason to send

Your notes: 

### Primary destination

Your notes: 

### Operational owner

Your notes: 

### Success measure

Your notes: 

## Practical steps

1. Define the audience
Write who should receive the message and why it is relevant now. Include the exclusions and the source of the audience permission record.

2. Choose the promise
Describe the event, menu or useful update in one sentence. Check availability, dates and terms with the person who will deliver the experience.

3. Name the action
Choose one primary destination and test it on a phone. Decide who will answer replies and what evidence will be reviewed after sending.

## Review before acting

Review the delivered message, destination and venue readiness together. A campaign is not ready just because its subject line is approved.

Watch for: Do not treat a WiFi connection by itself as evidence that someone requested marketing.

This worksheet is a planning aid. Confirm product availability and the approvals needed for your specific environment.