# Check a guest WiFi results claim

A publication checklist for separating a measured result from an estimate, example or marketing aspiration.

Source: https://www.voqadowifi.com/field-notes/wifi-results-claim-check

## Your working brief

### Proposed claim

Your notes: 

### Evidence reference

Your notes: 

### Measurement period

Your notes: 

### Permission or attribution

Your notes: 

### Approved wording

Your notes: 

## Practical steps

1. Trace the evidence
Connect the claim to the source, reporting period and counting definition. Check that the original evidence supports the exact wording, not just a nearby idea.

2. Check attribution
Identify the business whose result is described and any permission needed to use its name or quote. A competitor’s review cannot become your customer testimonial.

3. Match the language
Label projections, arithmetic examples and observed results differently. Avoid causal wording when the measurement only shows that two things happened together.

## Review before acting

Have someone other than the author verify the evidence-to-wording match. Keep the record with the published asset.

Watch for: Do not add review stars or customer counts to structured data when the corresponding evidence does not exist.

This worksheet is a planning aid. Confirm product availability and the approvals needed for your specific environment.