Growing Guest Loyalty With Marketing Automation

Event-driven marketing provides businesses with a unique competitive edge, one that many other companies simply cannot access. In this episode, we will dive into how to leverage automation tools to grow your guest loyalty through personalized, event-driven marketing strategies.

Here’s what you’ll learn in this episode:

1. Send One-Time Campaigns via Email and SMS: Learn how to use the Blasts feature to send out one-time email or SMS campaigns. You can target all your guests or narrow it down to specific segments of your customer base to deliver tailored messaging.

   
   

2. Triggered Messages Based on Specific Events: Discover how the Interactions feature allows you to send automated messages based on specific guest actions. For example, you can send a personalized email or SMS when a guest visits your venue for the first time, making them feel welcomed and appreciated.

   
   

3. Birthday Promotions with Interactions: Take full advantage of the Interactions feature to send automatic birthday promotions to your guests in advance of their special day. This personal touch can go a long way in fostering guest loyalty and ensuring they return to your venue to celebrate.

   
   

4. Design Personalized Emails with Drag and Drop Tools: With the Voqado Wifi drag-and-drop email designer, creating powerful and personalized emails is a breeze. Whether you're designing a birthday email, a loyalty reward message, or any other promotional content, Voqado Wifi makes it simple to customize and craft your email campaigns.

   
   

5. Save Email Templates for Future Use: Once you've designed your email, you can save it as a template for future use, making it quicker and easier to send similar emails to guests or segments of your audience down the line.

   
   

6. Create Personalized Merge Tags: Enhance your email communications by adding personalized merge tags. These are dynamic fields like the guest's name, birthday, number of visits, and more, which can be automatically inserted into your emails to make them more engaging and relevant to each individual recipient.

Episodes in this Series:

1.    How To Capture Marketing Data Using Your WiFi

2.    Using Segments To Take Control Of Your Marketing Database

3.    Grow Guest Loyalty With Marketing Automation (You are currently here)

4.    Using Review Automator To Get More 5-Star Reviews

Making Automation Simple

While the term “automation” may sound complex, in reality, it’s a part of many tools and processes you already use every day—tools that operate seamlessly in the background. Voqado Wifi brings marketing automation into the spotlight, making it easy for businesses to streamline their marketing efforts and have a clear, transparent view of how things are running.

One common use of marketing automation that many of our customers take advantage of is the Birthday Email Campaign. This campaign is an excellent example of how automation can enhance customer engagement without requiring manual intervention. Here’s how it works:

1.    Customer Joins Your WiFi Network: When a guest connects to your venue’s Wi-Fi, they input their details to gain access, including their date of birth. These details are stored securely in your Voqado Wifi database.

2.    Customer Information is Stored: The guest’s details, including their birthdate, are now accessible to you within Voqado Wifi at any time, allowing you to segment and engage them when needed.

3.    Trigger a Birthday Email: You set up an Interaction that automatically sends an email to the guest 7 days before their birthday. This email invites them to your venue to celebrate their special day with a discount or exclusive offer on products or services.

4.    Email Sent Automatically: Seven days before the customer’s birthday, the pre-configured Interaction is automatically triggered. The system sends the birthday email without you having to do anything manually.

This automated process ensures that your guests receive timely and personalized messages that make them feel valued, encouraging them to visit again. By automating tasks like birthday email promotions, you save time while still delivering a highly personalized experience that enhances customer loyalty.

With Voqado Wifi’s automation tools, these steps happen automatically, freeing up your time to focus on other important aspects of your business, while maintaining personalized, targeted communication with your guests. It’s an efficient way to keep your brand top of mind and engage with your guests in a meaningful way.