Send Your Guests an Email Before Their Birthday

What are Interactions?

Great question! Let’s start by understanding the fundamentals. Interactions is a platform designed to help businesses send automated emails to their guests based on how they engage with your brand. This allows businesses to create personalized, targeted marketing campaigns that can significantly improve customer loyalty and engagement.

For example, with Interactions, you can:

• Welcome a new guest on their first visit to your venue.

• Reward loyal customers with a promo code or special offer after their 10th visit.

• Re-engage lost customers who haven’t visited in a while.

By using Voqado Wifi, you can track when your guests are visiting your venue, which enables you to create highly personalized and timely marketing campaigns that encourage repeat business and strengthen customer loyalty.

Easy Setup with Template Library

Voqado Wifi makes it easy to launch these marketing strategies in just a few minutes. With the new template library, you can easily activate pre-built strategies that are based on valuable insights gained from working with thousands of brands around the world. This makes it simple for businesses to start engaging with their customers effectively without needing to create campaigns from scratch.

Why Send a Birthday Email?

One of the most popular and effective uses of Voqado Wifi Interactions is sending personalized birthday emails. This strategy is widely used by many businesses, and for good reason. Why? Because sending a birthday email is one of the most personal gestures you can make for your customers, and it’s an opportunity to strengthen customer relationships and build loyalty.

Sending a birthday greeting shows your guests that you remember and value them, which helps to nurture a deeper connection with your brand. This small gesture not only makes customers feel special but also helps increase the chances of repeat business.

In fact, if you're planning to set up just one type of interaction, sending birthday emails should be at the top of your list. It’s an easy and highly effective way to create lasting goodwill with your customers.

What Does the Birthday Email Look Like?

With Voqado Wifi’s birthday email template, guests will receive an email 7 days prior to their birthday, as long as they are subscribed to your marketing communications and have an email address in their guest profile. This proactive approach ensures that you’re reaching out at the right time before their special day and offers a personal touch that customers truly appreciate.

Maximize Engagement with Incentives

While sending a birthday email to wish your guests a happy birthday is a great start, there’s much more potential in this strategy. A personalized engagement like this provides a perfect opportunity to encourage repeat business and increase customer lifetime value by offering an incentive alongside the birthday wishes.

Here are a few ideas for how you can enhance the birthday email and take full advantage of this personal engagement:

• Offer a birthday discount: A special discount on their next purchase or visit can entice customers to come back and celebrate with your brand.

• Provide a small gift: You could offer a gift that guests can collect when they visit your venue on their birthday. This could be something as simple as a free item or a small token of appreciation.

• Send a promo code: Provide a promo code that they can use for future visits or purchases, which not only shows appreciation but encourages them to return again soon.

Even a small incentive like this can significantly improve a customer’s lifetime value when they feel recognized and appreciated. Don’t be afraid to experiment with different incentives to see what works best for your brand and customers.

How to Use the Birthday Template

Setting up your birthday email is incredibly simple with Voqado Wifi pre-designed Interaction template. The process can be completed in just a few minutes. Here’s a step-by-step guide on how to get started with your birthday campaign:

1.    Navigate to the ‘Interactions’ section in your Voqado Wifi dashboard.

2.    Click on ‘Create a new Interaction.’

3.    From the available templates, select the birthday template.

4.    Follow the provided steps to customize the interaction and set it live.

Once the campaign is active, you can easily track the success of your birthday email strategy in real-time using Voqado Wifi’s reporting features. This allows you to see how well the campaign is performing and make adjustments as needed to optimize results.

With these simple steps, you can ensure that you are delivering personalized, meaningful interactions to your guests that build loyalty and encourage repeat visits. Plus, by using data and insights gathered from the reporting feature, you can refine and improve your campaigns over time to make them even more effective.

In summary, Interactions is a powerful tool that helps businesses automate and personalize their marketing efforts based on guest behavior. With the ability to send targeted, automated emails like birthday greetings and loyalty rewards—you can foster stronger relationships with your customers, increase retention, and drive repeat business with ease.