Boosting brand awareness directly influences sales, as customers are more inclined to purchase from brands they recognize, trust, and feel positive about. Strengthening overall brand awareness is key to driving higher returns.

There are various methods for raising brand awareness, with the most impactful strategies relying on customer data to shape campaigns that truly connect with the audience.

You may wonder why WiFi marketing is such an effective means of gathering customer insights and improving brand visibility. The reason is simple: people are more likely to share their details when they receive something valuable in return.

Voqado offers a WiFi marketing solution that’s beneficial for both sides. Customers enjoy free WiFi, while you can easily collect and analyze data to strengthen brand recognition.

Interestingly, more than half of customers are likely to spend more in places with free WiFi. The more customers engage with your brand, the more memorable it becomes. A great experience also leaves a positive, lasting impression.

Starting Customer Connections

When customers connect to your WiFi through Voqado, you can decide what information to request. Keeping it straightforward is ideal; for example, if you plan to reach out via email, there’s no need to collect phone numbers.

It’s notable that 72% of adults in the U.S. prefer communication by email, likely due to the control it provides over what they see and when. Voqado WiFi marketing helps you build a valuable contact list, allowing you to engage past visitors with timely, well-designed messages that promote brand awareness.

Building Brand Recognition

Developing brand recognition is a gradual process. Customers may not immediately remember your brand after a single visit or seeing your logo during WiFi login. Research shows that, on average, customers need 5 to 7 interactions to remember a brand.

To strengthen brand awareness, increasing exposure is key. Voqado’s data insights can help facilitate consistent interactions that familiarize customers with your brand.

Leveraging Data for Timely Communication

With Voqado WiFi, you can include a birthday question in the WiFi access form. This data enables you to boost brand awareness by sending birthday emails with special offers, enhancing your customer’s experience and building loyalty.

While customers may not interact much during WiFi login, having their contact details lets you follow up later, at a time when they’re more likely to engage.

Seamless WiFi Reconnection

Voqado WiFi can configure your system to reconnect customers to WiFi automatically when they’re in range. This feature collects valuable data on visit frequency, time spent, offers redeemed, and any gaps in return visits.

These insights allow for more targeted outreach, such as sending special offers to customers who haven’t visited recently. Personalizing your communication boosts campaign effectiveness by enhancing visibility and improving brand perception.

Enhancing Brand Presence Through Social Media

Social media is integral to brand visibility, with over 50% of brand reputation influenced by online engagement. Voqado WiFi can capture customers’ social media profiles during login, helping to maintain your brand’s presence on their social feeds.

While many customers prefer using forms to access WiFi due to privacy concerns, you can still engage them with relevant posts or offers during the login process to encourage connection.

Creating a Personalized Customer Experience

Voqado understands the importance of personalization to both customers and businesses. Research indicates that 80% of U.S. consumers appreciate personalized messages from companies, as it makes them feel recognized and valued.

Personalization can include addressing customers by name in emails or using their preferred communication channel, such as SMS. Tailoring communication boosts customer engagement, builds trust, and ultimately fosters loyalty. This process starts with customer data, which Voqado helps you gather and personalize effectively.

Customer Feedback

Fifty-three percent (53%) of customers read online reviews before making a purchase. Voqado can help prompt your customers to leave reviews through its Review Automator, allowing you to collect more 5-star ratings and expand your brand’s reach beyond current customers.

When people search online for options, like a restaurant or café in a specific area, they are more likely to notice and trust businesses with numerous positive reviews.

Maintaining a strong brand reputation is essential. You don’t want a negative review to be the first thing potential customers see online. Voqado can automate the posting of 5-star reviews while redirecting less favorable ones for further consideration.

Guiding Customers Through the Brand Awareness Funnel

While brand awareness ultimately aims to boost sales and ROI, this doesn’t happen instantly.

First, you’ll need to help customers recognize and remember your brand. Once they become familiar with it, you can start capturing their interest and encourage them to take action.

Voqado assists you in leveraging data metrics and demographics to target customers and build their interest in your products or services.

What’s Next?

With your WiFi marketing in place, take the next step and explore our guides on:

• Small business SMS marketing tips

• Crafting the ideal SMS message

• Comparing SMS and Email marketing: Which is most affordable and effective?

Try Voqado Today

If capturing customer data and using it to enhance brand interest sounds appealing, give Voqado a try.

The Voqado WiFi marketing platform is easy to set up and use, providing you with insights into customer data that can help elevate brand awareness.

You can even try Voqado free for 30 days to determine if it’s the ideal WiFi marketing solution for you.

Sign up for your free 30-day trial with Voqado today.