VoqadoWiFi and Captive WiFi: two free plans, two very different review flows
Captive WiFi is a London platform, run by ClubWizard Ltd, for hospitality venues that want guest WiFi wired into reservation, loyalty and email tools on almost any brand of access point. VoqadoWiFi is a smaller platform for venues on TP-Link Omada or Ubiquiti UniFi. Both publish a free forever plan. They differ most on hardware, integrations, consent and reviews.
Reviewed by Pierre Subeh, Founder, VoqadoWiFi · Written by the VoqadoWiFi team · Updated
VoqadoWiFi and Captive WiFi, row by row
| VoqadoWiFi | Captive WiFi | |
|---|---|---|
| Pricing model | Free Starter plan, then Growth at $49 a month for 3 locations and 5,000 guest logins. One flat price, not per location. | Starter free; Growth $42 per venue per month billed annually or $50 billed monthly; Enterprise custom. Three venues on Growth billed annually come to $126 a month. |
| Free tier, in their own terms | Starter is free forever, not a trial: 1 location, 500 guest logins a month, branded login, guest email capture and CSV export. No card, no ads shown to guests. | Starter is free forever with no card: 1 venue, unlimited WiFi visits, a basic branded splash page and basic analytics. It lists "No Integrations"; customer feedback, the API and webhooks are on Growth only. |
| Hardware | None supplied and none to return. Runs on the Omada or UniFi controller you already have. | None to buy. It runs as an external captive portal on the access points you already have. |
| Network vendors supported | Exactly two: TP-Link Omada and Ubiquiti UniFi. Nothing else works. | 17 vendors named in its own llms.txt, Omada and UniFi among them, with 15 setup guides on its site. |
| Consent handling | WiFi terms acceptance is never treated as marketing consent. On the explicit consent form (the default for new venues; owners switch it on for existing ones) the email box is separate and starts unticked, and each choice is stored with the exact wording shown and the time. | Its portal page: "Single opt-in covers email, SMS, and WhatsApp in one clean interaction." One opt in for three channels. |
| Review requests | Never gated. Every guest who gave email consent gets the same public review link, 3 hours after connecting by default, and never between 21:00 and 09:00 venue time; a private note to the venue is offered in addition, never instead. | Routed by rating. Its feedback page: "Happy customers go public. Issues stay private." 4 and 5 stars are prompted to post publicly; 3 stars go to a private form; 1 and 2 stars alert the operations team. |
| Choose it when | You run Omada or UniFi, want a published price, and want guest emails and review requests without a sales call. | Your network is not Omada or UniFi, you need an API, white label or integrations with reservation, loyalty or email platforms, or you want unlimited visits on a free plan. |
| Integrations | Mailchimp sync on Growth and CSV export on every plan. No POS, hotel PMS, reservation or loyalty integrations. | None on Starter. Growth lists "Advanced Integrations & Multi Sync"; its llms-full.txt names email platforms including Klaviyo, Brevo and Mailchimp, reservation, loyalty and POS tools, plus Zapier and Make. |
| API, webhooks and white label | No public API and no white label on any plan; a small Powered by VoqadoWiFi line shows after guests are online. Signed outbound webhooks can be set up on the dashboard Integrations page. | Yes. A REST API and webhooks are listed on Growth; its portal page offers "Full white-label" with no Captive WiFi branding shown to guests. Which plan includes white label is not stated. |
Sources: Captive WiFi pricing, Captive WiFi hardware, Captive WiFi reviews page, Captive WiFi consent wording, Captive WiFi API, Captive WiFi portal, Captive WiFi llms-full.txt, all read October 7, 2026. VoqadoWiFi: pricing and every feature, including what is not built. Prices change; check before you decide.
Where Captive WiFi is the better choice
- Hardware reach. Its own llms.txt names 17 hardware vendors and the site has 15 setup guides. VoqadoWiFi works with TP-Link Omada and Ubiquiti UniFi only. On any other network, this is not a close call.
- An API. Growth lists Custom API Access and Advanced Webhook Features, so your own systems can read guest logins and feedback. VoqadoWiFi has no public API; it sends signed outbound webhooks and exports CSV.
- White label. Its portal page offers a full white label login with no Captive WiFi branding shown to guests. VoqadoWiFi shows a small Powered by line after guests are online, on every plan.
- Integrations. Reservation, loyalty, POS and email platform connections, plus Zapier and Make. VoqadoWiFi syncs to Mailchimp and exports CSV.
- Unlimited visits on the free plan. Starter has no visit cap for its one venue. VoqadoWiFi Starter includes 500 guest logins a month; guests are never cut off above that, but a venue that is regularly over it is asked to move to Growth.
- Google sign in at the portal, which VoqadoWiFi does not offer, and its One Login recognises returning guests across a group of venues.
Where VoqadoWiFi is the better fit
- Review requests that are never gated. Every guest who is asked sees the same public review link, whatever they rate. A private note to the venue is offered as well, never instead. See why this matters.
- Consent that is separate by channel and by purpose. On the explicit consent form, accepting the WiFi terms and agreeing to marketing are two choices, and the marketing box starts unticked.
- Review requests on the free plan. Captive WiFi lists customer feedback on Growth; VoqadoWiFi Starter includes review requests.
- Three venues at one price. Growth is $49 a month for 3 locations and 5,000 guest logins. Three venues on Captive WiFi Growth are $126 a month billed annually, or $150 monthly.
Reviews: why we never gate, and why Google’s policy matters
Captive WiFi is open about how its feedback module works. Its feedback page says "Happy customers go public. Issues stay private." Guests who rate 4 or 5 stars are prompted to post a public review; a 3 star rating goes to a private form with more questions; 1 or 2 stars send an alert to the operations team. Low raters are not shown the public link. Its llms-full.txt describes the module as one that "Prevents negative reviews from going public."
Google’s Maps user contributed content policy lists, under rating manipulation, that businesses may not "Discourage or prohibit negative reviews, or selectively solicit positive reviews from customers". Showing the public review link only to guests who rated you highly is, on a plain reading, selectively soliciting positive reviews. It is the venue’s Google profile that carries that risk, not the software vendor’s.
That is why VoqadoWiFi does not gate. Every guest who gave email consent gets the same public link, 3 hours after connecting by default, and never between 21:00 and 09:00 venue time. A guest who had a bad night can still tell you privately, and can also post publicly if they choose. Your rating ends up reflecting all of your guests, which is the only rating that holds up.
Consent: one opt in for three channels, or separate choices
Captive WiFi’s portal page says a "Single opt-in covers email, SMS, and WhatsApp in one clean interaction." It is quicker for the guest. That page describes one opt in covering all three channels; it does not describe a way to agree to email and refuse WhatsApp at the login.
On VoqadoWiFi’s explicit consent form, the default for new venues and switched on by owners for existing ones, the WiFi terms and the marketing email box are separate, and the email box starts unticked. If a venue asks for a phone number, it has its own box. VoqadoWiFi does not send SMS or WhatsApp messages at all. Each choice is stored with the wording the guest saw and the time, and a guest can stop messages from one venue with one tap from any email. Our guide to guest WiFi privacy rules explains why that record matters.
What one, two and three venues cost
Captive WiFi prices Growth per venue: $42 a month each billed annually, or $50 billed monthly. One venue is $42 or $50, two are $84 or $100, three are $126 or $150. Its pricing FAQ says plans are billed annually or monthly with no long term contract. Multi venue discounts and group dashboards are on Enterprise, priced by quote.
VoqadoWiFi Growth is one flat $49 a month for up to 3 locations and 5,000 guest logins. A single venue within 500 logins a month can stay on the free plan. There is no card checkout. Request the plan and a person activates it on your account, usually within one business day. Your first invoice is emailed after it is live, then monthly. Cancel any time by replying to it. Above three venues, Enterprise is quoted.
Decide in four questions
- Are your access points TP-Link Omada or Ubiquiti UniFi? If not, Captive WiFi or another platform; VoqadoWiFi will not work.
- Do you need an API, white label or reservation and loyalty integrations today? Captive WiFi.
- Do you want review requests that every guest sees, whatever they rate, and consent kept separate? VoqadoWiFi.
- Running two or three venues? Compare $84 to $150 a month on Captive WiFi Growth with $49 on VoqadoWiFi Growth.
Questions
Is Captive WiFi free?
How much does Captive WiFi cost?
Does Captive WiFi gate reviews?
Why does VoqadoWiFi not gate reviews?
Does VoqadoWiFi have an API or white label?
Which one supports more hardware?
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One location and 500 guest logins a month, no card, no expiry. Omada or UniFi only.