Product facts, not vendor averages
How It Works
WiFi marketing for cafés in 3 steps
Connect your TP-Link Omada or Ubiquiti UniFi controller, customise your branded portal, and the loyalty list builds itself from then on.
Guest connects to your café WiFi
Instead of giving out a WiFi password, guests see your branded captive portal. They log in with an email address and tick consent, which is logged with a timestamp. Your café brand is front and centre at the one moment a customer actively wants something from you.
VoqadoWiFi captures and tags the guest
Every connected guest is automatically added to your marketing list with their visit timestamp, visit count, and any data they shared. Regulars are tagged separately from first-timers, so you can speak to each group differently.
Automated campaigns bring them back
Birthday offers go out ahead of the date. Loyalty rewards fire at the visit count you choose. Slow-afternoon promos are scheduled to the segment you pick. You configure each one once and a scheduler does the sending from then on.
Features Built for Cafés
Everything you need to build a loyal morning crowd
From loyalty punch cards to slow-afternoon promos, VoqadoWiFi ships every café marketing automation out of the box.
Digital loyalty punch cards
Set the threshold and the reward, buy nine, get one free, or whatever suits your margins. Visits are tracked from WiFi connections, so there is no app, no physical card and no staff effort. It counts connections rather than purchases, which is the trade-off for the zero friction.
Birthday perk automation
Capture birthdays at WiFi login and automatically send a free drink or discount in the week of their birthday. One campaign setup delivers personalised offers to every guest, every year.
Slow afternoon promo triggers
Schedule campaigns to fire automatically at 2pm on weekdays with a 'happy hour' offer. Drive foot traffic during your quietest windows without lifting a finger, set once, runs forever.
Password-free WiFi via portal
Remove the 'What's the WiFi password?' question forever. Guests connect through a branded splash page, seamless for them, a consented capture moment for you. Works on TP-Link Omada and Ubiquiti UniFi networks.
Mailchimp sync
Every captured guest is pushed to your Mailchimp audience automatically with tags for visit count, first visit date, and loyalty tier. Build segments and campaigns in Mailchimp using live WiFi data.
Re-engagement campaigns
Guests who cross the absence window you set, 14 days, 30, whatever suits your rhythm, are segmented automatically and sent a 'We miss you' message with your discount code. The detection and the send are automatic; how many come back is down to the offer.
New menu & event announcements
Announce new seasonal drinks, menu changes, or live events to your entire opted-in list with a single send. Segment by visit frequency to reward regulars with early access.
Visit analytics dashboard
See peak connection hours, new-versus-returning ratios, and campaign performance in one dashboard. Worth being precise: this measures guests who joined the WiFi, not everyone through the door, so read it as a sample rather than a footfall count.
VIP guest segmentation
Automatically tag guests who visit 5+ times per month as VIPs. Send this segment exclusive early-access offers, loyalty rewards, or invitations to members-only tasting evenings.
What happens at the counter
A regular you cannot name is a regular you cannot reach
Most cafés know their regulars by face and by order, and have no way to contact a single one of them. Here is exactly what the portal does about that, step by step.
They ask for the password
They get your portal instead. That single substitution is the entire mechanism, and it works at the busiest point of the morning without any staff involvement.
Email and consent are logged together
Timestamped, stored on EU infrastructure, with unsubscribe and erasure handled from the dashboard. Consent is what separates a mailing list from a legal problem.
The record persists and the count rises
A returning guest matches the existing profile rather than duplicating it. That visit count is what makes a loyalty threshold and a lapsed-guest segment possible at all.
Loyalty accrues with no card and no app
Reach the visit count you set and a reward email fires. Nothing to lose, nothing to install, nothing for staff to stamp. It counts connections, not cups.
Absence and birthdays trigger sends
Guests past your absence window get a win-back. Birthdays get an invite ahead of the date, every year, from one setup. Both run on a scheduler.
Contacts sync out to Mailchimp
Tagged with visit data, so the newsletter you already send can segment on it. Export the full database whenever you like, the list is genuinely yours.
A worked example, not a measured result
Suppose 300 customers connect in a month and 60% complete the form. That is 180 consented contacts. If a win-back email to lapsed regulars brings 15 of them back for two visits each at £4, the month returns £120 against a $49 subscription.
Connection rate, completion rate, recovery rate and average spend are assumptions we chose to show the shape of the sum. None is a measurement and yours will differ. Swap them for your own.
Model it with your own numbersThe hardware question, answered plainly
VoqadoWiFi works with TP-Link Omada and Ubiquiti UniFi. That is the complete list. An ISP-supplied router, which is what a lot of independent cafés are running, cannot host the portal.
FAQ
Common questions from café owners
Do my customers need to download an app to use the WiFi loyalty system?
No app required, ever. Customers connect to your WiFi exactly as normal, but instead of a password, they see your branded portal page. They log in with email, and they are online in seconds. The loyalty count, birthday perks, and return-visit data all work behind the scenes from the connection itself. That is the whole advantage over a loyalty app: there is nothing to persuade anyone to install.
How does the digital loyalty punch card actually work?
Every time a guest connects to your café WiFi, VoqadoWiFi logs a visit against their record. When the visit count hits the threshold you set, a reward email fires. You configure the threshold and the reward once. No staff member has to remember to stamp anything and nobody can lose a card. One honest caveat: it counts WiFi connections, not purchases, so a regular who never joins the WiFi will not accrue anything.
What hardware do I need? Can I use my existing WiFi router?
VoqadoWiFi works with two controller platforms: TP-Link Omada and Ubiquiti UniFi. If you already run either, you are ready to connect. If your café is on the router your ISP supplied, that will not work and you would need supported access points first. We would rather you learn that here than after signing up.
How does the Mailchimp integration work for café email marketing?
Every guest who connects to your café WiFi is synced to your Mailchimp audience, tagged with data such as first visit date and visit count. That lets you build segments in Mailchimp, first visit this week, five or more visits recently, and target them with campaigns, without CSV exports or manual imports. Mailchimp is the native email integration; anything else would connect over a webhook.
What's the typical return on investment for a coffee shop using VoqadoWiFi?
We do not have a credible average to quote, so we are not going to invent one. The arithmetic you can do yourself is simple: the Growth plan is $49 a month, so the question is whether your automated campaigns bring back enough lapsed customers in a month to cover that. At a £4 flat white, a handful of recovered visits a week clears it, but whether your win-back email actually recovers them depends on your offer and your neighbourhood. Put your own numbers into the ROI calculator.
What does VoqadoWiFi cost for a single café?
Starter is free forever: 25 logins a month, one location, branded portal, email capture and GDPR consent. Growth is $49 a month and covers up to three locations with 3,000 logins a month, adding review automation, birthday and re-engagement campaigns and Mailchimp sync. Enterprise is custom priced and is the only tier with white-label branding and API access. Pricing is per account, not per location.
Also available for: Bars & Nightclubs · Restaurants · Retail · All industries
Comparing vendors? Read VoqadoWiFi vs Social WiFi, or look up a term in the captive portal glossary.