Your Venue Profile
120
20Per location2,000
20%
5%Your assumption95%
45%
5%Regulars only count once100%
40%
5%Optional and separate90%
5%
1%Caused by your emails30%
$40
$5Per guest$300
1
1Venues on the account50
The assumptions behind the calculator
We could not find a published, primary source for typical login, opt in or return rates at venues, so the calculator does not pretend to have one. Every starting value is a placeholder. Here is how to replace each one with a number from your own venue.
Login rate
Count it after two or three weeks live: WiFi logins in your dashboard divided by covers, room nights or till transactions for the same days. Expect it to move with where your signs sit and whether staff mention the WiFi.
Opt in rate
On VoqadoWiFi the marketing box is optional, unticked and separate from accepting the WiFi terms, so fewer guests tick it than log in. Your guest list shows how many said yes. Do not count guests who did not tick it: you cannot email them.
Extra visits
The hardest number to know, because some subscribed guests would have come back anyway. Hold a random slice of your list out of one campaign and compare return visits. How to run that test.
Want the method behind these inputs?
The free WiFi Marketing Academy covers consent, list building and post visit email step by step.
Every figure on this page is calculated from the numbers you enter. The starting values are illustrations, not industry averages. The estimate is not a forecast or a guarantee of results.