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The social WiFi guide

What is social WiFi?
A connection with potential.

Social WiFi is guest WiFi with a branded login page, also called a captive portal, in front of it. Visitors join your network, sign in with an email address and get online. On VoqadoWiFi, guests who tick a separate, unticked marketing box become contacts you can invite back, with the wording each one saw stored.

How is social WiFi different
from guest WiFi?

Guest WiFi is the network visitors use to access the internet. A captive portal is the page they encounter before access is authorized. Social WiFi adds a branded login and customer information flow to that moment.

Depending on the system and setup, a login may collect an email address or use another sign-in method. “Social WiFi” does not mean every product offers every social-network login. Check the options your provider and plan actually support.

THE IMPORTANT DISTINCTIONA WiFi connection is not automatically permission to send marketing. Give guests a clear, separate choice about staying in touch.

What should your
social WiFi setup do?

01

Offer a clear guest login.

Use a recognizable brand, short instructions and a tested path to internet access. Confirm the experience on the phones and computers your guests actually use.

02

Keep useful information and preferences together.

Know which fields you collect, why you need them and how marketing permission is recorded. Don’t treat device counts as unique people or infer consent from network use.

03

Give the next message a purpose.

A relevant welcome, new menu or event can be useful to an opted-in audience. Choose the plan and tools that match the communications you intend to send.

04

Measure the outcome honestly.

Logins, guest contacts and email opens are different measures. Use a defined return window and a comparison group when estimating whether a campaign brought guests back.

Where the term came from

Why is it called
social WiFi?

01

The name came from the button.

Early guest logins let a visitor tap a button for a social network they were already signed in to; the network shared some profile details and the guest got online. That is why the category is called social WiFi. It also tied every venue’s login to another company’s rules about what could be shared.

02

Today the word describes the purpose.

Ask what social WiFi is now and you mostly hear the same shape: a branded login page, a short form, a separate choice about marketing and a guest list behind it. The relationship with the people who visit matters more than the login button.

03

Why VoqadoWiFi asks for an email and no social login.

Guests sign in with an email address and a first name. The email is what every later step uses, nobody else sits in the middle of the sign in, and the walled garden holds only two entries: www.voqadowifi.com and voqadowifi.com. The trade off is a few seconds of typing; a recognised device skips the form within the auto login period, 30 days unless the venue changes it.

04

What the guest gets in return.

WiFi whether or not they tick the marketing box, which starts unticked and is stored with the wording, time and source. Accepting the WiFi terms is never treated as marketing consent. Every email carries a one tap way to stop messages, and by default a venue sends at most one message in 7 days and four in 30, never between 21:00 and 09:00 venue time.

Can I use the
WiFi I already have?

VoqadoWiFi supports compatible TP-Link Omada and Ubiquiti UniFi networks. The controller, guest SSID and portal settings must work together. Check compatibility, prepare a pilot network and validate sign-in before changing a running venue.

Check hardware compatibility

Is social WiFi free?

VoqadoWiFi’s Starter plan is free forever for one location and 500 monthly guest logins. It includes a branded portal, guest email capture, basic analytics and CSV export. Hardware and internet service are separate. Growth adds more capacity and campaign tools.

Compare current plans and limits
Social WiFi questions

What venues ask
about social WiFi.

Do guests need a social media account to use social WiFi?

Not on VoqadoWiFi. Guests sign in with an email address and a first name, and there is no social network login. Other products may offer one, so check what your provider actually supports before you print signage that mentions it.

Does connecting to the WiFi sign a guest up for marketing?

No. Accepting the WiFi terms and agreeing to hear from the venue are two separate choices. The marketing box starts unticked, guests get online whether or not they tick it, and the wording each guest saw is stored with their choice.

What WiFi hardware does social WiFi need?

VoqadoWiFi works with TP-Link Omada and Ubiquiti UniFi networks managed from their controller, and only those two. Your access points and internet service stay yours. VoqadoWiFi provides the branded login page and the guest list that sits behind it.

What does the Growth plan add?

Growth is $49 a month for 3 locations and 5,000 guest logins a month. It adds Mailchimp sync, and email campaigns to opted in guests are rolling out as email goes live at each venue. Groups with four or more venues can ask about Enterprise.

Can social WiFi ask guests for Google reviews?

Review request emails and NPS surveys are rolling out. They stay held at each venue until its guest email is live. When they send, every guest sees the same public review link whatever they rate, and a private note to the venue is offered in addition.

The next visit starts here

Make your WiFi
part of the welcome.

See it through your guests’ eyes. Then make it your own.

Free forever on Starter. One location. 500 guest logins per month.