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VoqadoWiFi
Retail Stores

Retail WiFi That Turns Browsers Into Loyal Customers

VoqadoWiFi turns your in-store WiFi into a shopper list you own. Consented emails captured at the portal, loyalty that needs no app download, automatic Mailchimp sync, and signed webhooks into your own stack, running on the TP-Link Omada or Ubiquiti UniFi access points you already have.

No app required for loyalty
Omada and UniFi
Free plan, no credit card

Product facts, not vendor averages

$0
Starter plan, free forever, 25 logins a month on one store
$49/mo
Growth plan, covering three stores and 3,000 logins a month
3,000
logins included on Growth, with no overage charges
2
supported controller platforms: TP-Link Omada and Ubiquiti UniFi
Built for Retail Operators

Every feature built to increase
shopper frequency and basket size

Retail WiFi marketing means more than capturing an email. It means understanding foot traffic, rewarding loyalty, and retargeting in-store visitors across every channel.

Digital Loyalty Punch Cards: No App Required

Reward repeat shoppers with a WiFi-powered loyalty programme that lives in their inbox, not an app they'll never download. Customers stamp their card by connecting to your WiFi. When they hit the threshold, a reward email fires automatically. Simple to use, powerful to run.

Signed Webhooks Into Your Own Stack

Portal and campaign events fire outbound webhooks signed with HMAC-SHA256, so your own systems can act on a verified in-store visit. If you want to build an ad audience or a POS lookup on top of that, the data is yours to route. We do not ship a Meta pixel integration ourselves.

Visit Analytics From Portal Logins

See peak connection hours, new versus returning shoppers, visit frequency and campaign performance, with a comparison view across locations. Worth being precise: this counts portal logins, not footfall. Shoppers who never connect are invisible to it, and there is no dwell time or in-store zone tracking.

Mailchimp Sync

New shoppers are pushed to your Mailchimp audience as they log in, tagged with visit data, so your existing campaigns can segment on it with no CSV exports. Mailchimp is the native email integration; other platforms would connect through webhooks or, on Enterprise, the API.

Targeted Promotions by Visit Frequency

Segment shoppers by how often they visit, first-time, occasional, and loyal regulars. Send first-timers a reason to return, reward regulars with exclusive offers, and re-engage lapsed shoppers with a compelling win-back discount. Every segment, the right message.

Fully GDPR-Compliant Data Capture

Customer data captured through the retail WiFi portal is covered by explicit, auditable consent, not buried in terms of service. VoqadoWiFi handles opt-in logging, unsubscribes, and right-to-erasure requests, so your retail data programme stays compliant as regulations evolve.

Live in three simple steps

No technical expertise required. No hardware spend in most cases. Your first loyalty stamp can happen on day one.

01
1

Connect Your Store WiFi to VoqadoWiFi

Point your TP-Link Omada or Ubiquiti UniFi controller at VoqadoWiFi. No rewiring, and the store stays online throughout. If your stack is neither of those, this is the step to resolve before anything else.

02
2

Shoppers Log In Through Your Branded Portal

Customers who want WiFi see a branded login page instead of a password prompt. They enter their email, tick consent, and get online. Unlike a till-side newsletter sign-up, the ask arrives at the moment they actively want something from you.

03
3

Your Loyalty & Re-Engagement Automations Run

Welcome emails fire on capture. Loyalty points accrue on return connections. Shoppers who cross your absence threshold are segmented for a win-back. Birthday campaigns go out ahead of the date. Each runs on a scheduler rather than on somebody remembering.

What happens when a browser connects

A shopper who buys nothing still leaves you something

Most retail foot traffic converts to nothing and disappears anonymous. The portal is the one place a browsing shopper will voluntarily identify themselves, because they want something in return. Step by step, here is what the software does with that.

1

They want WiFi, so they get your portal

The controller redirects the device to a page you brand. The exchange is explicit and fair: connectivity for an email address, offered at the moment they actually want it.

2

Email and consent are logged together

Timestamped and stored with the address. That record is what makes the contact legally usable and what you produce if a regulator asks. Unsubscribe and erasure are handled from the dashboard.

3

Returning shoppers match to one record

Visit count and last-seen date increment rather than creating a duplicate. That single field is what separates a first-timer from a regular, and it is the basis of every segment worth building.

4

Loyalty accrues without an app

Points attach to the guest record on return connections, so there is no download to persuade anyone into and no card to lose. The reward threshold and the reward itself are yours to configure.

5

Absence triggers a win-back

Shoppers who pass the gap you set are segmented automatically and sent whatever offer you have configured. The platform does the noticing; the offer decides the outcome.

6

The list syncs out to where you work

Contacts land in your Mailchimp audience tagged with visit data, and portal events fire over HMAC-signed webhooks for your own systems. Export the full database whenever you like.

A worked example, not a measured result

Suppose 400 shoppers connect in a month and 60% complete the form. That is 240 consented contacts. If a win-back email to lapsed shoppers pulls 5% of them back through the door at an average basket of £30, the campaign returns £360 against a $49 subscription.

Connection rate, completion rate, response rate and basket size are all assumptions we picked to show the shape of the sum. None of them is a measurement, and yours will differ by category, footfall and offer. Replace them with your own.

Model it with your own basket size

The hardware question, answered plainly

VoqadoWiFi works with TP-Link Omada and Ubiquiti UniFi. That is the complete list, and it is worth checking per store, retail groups often find their sites were fitted out by different contractors on different kit.

Retail WiFi marketing, your questions answered

From hardware compatibility to GDPR and Meta retargeting, everything store managers ask before going live.

That depends entirely on what you are running. VoqadoWiFi supports two controller platforms: TP-Link Omada and Ubiquiti UniFi. If your store is on either, nothing needs replacing. If it is on a Meraki stack or the router your ISP supplied, the captive portal has no way to authorise your shoppers and you would need supported hardware first.

Whatever your login form asks for, typically name, email address, optionally a phone number or birthday, plus the date and time of each connection and the marketing consent status. Visit counts accumulate across returns. You are the data controller and VoqadoWiFi is the processor, and you can export the whole database whenever you want.

Every data point collected through VoqadoWiFi requires explicit customer consent at login. We store data securely on encrypted EU infrastructure, provide full GDPR compliance tooling, and give customers a visible unsubscribe mechanism in every marketing email. You can fulfil subject access requests and erasure requests directly from the dashboard.

Yes, within the limits of your plan. The free Starter tier is one location. Growth is $49 a month and includes three locations with 3,000 logins a month between them. Enterprise is unlimited locations and custom priced. Each store gets its own branded portal and guest list, and there is a comparison view across sites.

Not through a built-in integration, VoqadoWiFi does not ship a Meta pixel or Custom Audience connector, and any page telling you otherwise is wrong. What exists is the raw material: portal events fire outbound webhooks signed with HMAC-SHA256, and Enterprise adds direct API access, so your team or agency can route consented visit data into whatever ad platform you use. That is a build, not a toggle, and it is worth knowing the difference before you plan a campaign around it.

We do not have a defensible figure to give you, so we are not going to quote one. What we can say is what changes mechanically: before, a shopper walks out anonymous and you have no way to reach them; after, the ones who connected are a consented list you can segment by visit count and recency. Whether a win-back email brings them back depends on your category, your margins and your offer. The ROI calculator lets you put your own assumptions in and see the arithmetic.

Turn Foot Traffic Into Loyalty

Every browser who walks out
anonymous is a list you never built

Starter is free forever, 25 logins a month on one store, with the branded portal, loyalty and consent flow. Run it for a month and find out what your real capture rate is before you spend anything.

Omada and UniFi  ·  No credit card required  ·  Three stores on Growth, unlimited on Enterprise

Same mechanism, other venue types: Coffee Shops · Restaurants · Gyms & Fitness · All industries
Comparing vendors? Read VoqadoWiFi vs Social WiFi, or look up a term in the captive portal glossary.