Product facts, not vendor averages
Every feature built to increase
shopper frequency and basket size
Retail WiFi marketing means more than capturing an email. It means understanding foot traffic, rewarding loyalty, and retargeting in-store visitors across every channel.
Digital Loyalty Punch Cards: No App Required
Reward repeat shoppers with a WiFi-powered loyalty programme that lives in their inbox, not an app they'll never download. Customers stamp their card by connecting to your WiFi. When they hit the threshold, a reward email fires automatically. Simple to use, powerful to run.
Signed Webhooks Into Your Own Stack
Portal and campaign events fire outbound webhooks signed with HMAC-SHA256, so your own systems can act on a verified in-store visit. If you want to build an ad audience or a POS lookup on top of that, the data is yours to route. We do not ship a Meta pixel integration ourselves.
Visit Analytics From Portal Logins
See peak connection hours, new versus returning shoppers, visit frequency and campaign performance, with a comparison view across locations. Worth being precise: this counts portal logins, not footfall. Shoppers who never connect are invisible to it, and there is no dwell time or in-store zone tracking.
Mailchimp Sync
New shoppers are pushed to your Mailchimp audience as they log in, tagged with visit data, so your existing campaigns can segment on it with no CSV exports. Mailchimp is the native email integration; other platforms would connect through webhooks or, on Enterprise, the API.
Targeted Promotions by Visit Frequency
Segment shoppers by how often they visit, first-time, occasional, and loyal regulars. Send first-timers a reason to return, reward regulars with exclusive offers, and re-engage lapsed shoppers with a compelling win-back discount. Every segment, the right message.
Fully GDPR-Compliant Data Capture
Customer data captured through the retail WiFi portal is covered by explicit, auditable consent, not buried in terms of service. VoqadoWiFi handles opt-in logging, unsubscribes, and right-to-erasure requests, so your retail data programme stays compliant as regulations evolve.
Live in three simple steps
No technical expertise required. No hardware spend in most cases. Your first loyalty stamp can happen on day one.
Connect Your Store WiFi to VoqadoWiFi
Point your TP-Link Omada or Ubiquiti UniFi controller at VoqadoWiFi. No rewiring, and the store stays online throughout. If your stack is neither of those, this is the step to resolve before anything else.
Shoppers Log In Through Your Branded Portal
Customers who want WiFi see a branded login page instead of a password prompt. They enter their email, tick consent, and get online. Unlike a till-side newsletter sign-up, the ask arrives at the moment they actively want something from you.
Your Loyalty & Re-Engagement Automations Run
Welcome emails fire on capture. Loyalty points accrue on return connections. Shoppers who cross your absence threshold are segmented for a win-back. Birthday campaigns go out ahead of the date. Each runs on a scheduler rather than on somebody remembering.
What happens when a browser connects
A shopper who buys nothing still leaves you something
Most retail foot traffic converts to nothing and disappears anonymous. The portal is the one place a browsing shopper will voluntarily identify themselves, because they want something in return. Step by step, here is what the software does with that.
They want WiFi, so they get your portal
The controller redirects the device to a page you brand. The exchange is explicit and fair: connectivity for an email address, offered at the moment they actually want it.
Email and consent are logged together
Timestamped and stored with the address. That record is what makes the contact legally usable and what you produce if a regulator asks. Unsubscribe and erasure are handled from the dashboard.
Returning shoppers match to one record
Visit count and last-seen date increment rather than creating a duplicate. That single field is what separates a first-timer from a regular, and it is the basis of every segment worth building.
Loyalty accrues without an app
Points attach to the guest record on return connections, so there is no download to persuade anyone into and no card to lose. The reward threshold and the reward itself are yours to configure.
Absence triggers a win-back
Shoppers who pass the gap you set are segmented automatically and sent whatever offer you have configured. The platform does the noticing; the offer decides the outcome.
The list syncs out to where you work
Contacts land in your Mailchimp audience tagged with visit data, and portal events fire over HMAC-signed webhooks for your own systems. Export the full database whenever you like.
A worked example, not a measured result
Suppose 400 shoppers connect in a month and 60% complete the form. That is 240 consented contacts. If a win-back email to lapsed shoppers pulls 5% of them back through the door at an average basket of £30, the campaign returns £360 against a $49 subscription.
Connection rate, completion rate, response rate and basket size are all assumptions we picked to show the shape of the sum. None of them is a measurement, and yours will differ by category, footfall and offer. Replace them with your own.
Model it with your own basket sizeThe hardware question, answered plainly
VoqadoWiFi works with TP-Link Omada and Ubiquiti UniFi. That is the complete list, and it is worth checking per store, retail groups often find their sites were fitted out by different contractors on different kit.
Retail WiFi marketing, your questions answered
From hardware compatibility to GDPR and Meta retargeting, everything store managers ask before going live.
Same mechanism, other venue types: Coffee Shops · Restaurants · Gyms & Fitness · All industries
Comparing vendors? Read VoqadoWiFi vs Social WiFi, or look up a term in the captive portal glossary.