Why venues start looking
Almost nobody replaces a guest WiFi platform because the captive portal stopped working. The reasons are commercial, and they surface at predictable moments: opening a second site, renewing a contract, or being asked what the platform actually costs.
The pricing model, not the price
A per-location model and a flat-account model can cost the same at one site and diverge sharply at ten. Neither is inherently wrong, but a venue that plans to expand should model the cost at the size it intends to be, not the size it is. This is the single most common trigger for switching, and it usually arrives with the second or third location.
Contract length and renewal terms
Annual commitments are normal in this category and are often what makes a lower headline rate possible. They become a problem when a venue wanted to test an idea for a quarter, or when auto-renewal terms and notice periods are discovered at the point someone tries to leave. Read the notice period before signing, not after.
Hardware lock-in
Some platforms ship their own access points, which makes deployment predictable and support simpler. It also means leaving the platform means replacing physical equipment. Platforms that run on hardware you already own are cheaper to leave, which cuts both ways: easier to switch to, and easier to switch away from.
Pricing you cannot see without a call
Quote-based pricing is standard in enterprise software and exists for legitimate reasons, since large deployments genuinely vary. It is still a real obstacle for a small operator who wants to know whether something costs $40 or $400 before committing an hour to a demo. This is a difference in sales model, not a defect.
A missing capability
Sometimes it is specific: automated Google review requests, an integration with the email tool the business already uses, multi-language portals, or exportable consent records. Worth checking whether the capability is genuinely absent or simply on a higher tier before starting a migration over it.
Ownership of the guest list
The list and its consent records are the asset being built. If they cannot be exported in a usable format, including timestamps and the consent wording shown, the venue does not fully control what it is paying to accumulate. Ask about export before signing, when the answer is cheap to get.
The seven options, side by side
Compared on dimensions rather than prices, because published prices move and rarely survive contact with a real quote. What tends to stay stable is the shape of each product: how it is sold, what hardware it assumes, and what it is built to do.
| Platform | Free tier | Pricing published | Hardware breadth | Review automation | Best fit |
|---|---|---|---|---|---|
| VoqadoWiFiSelf-serve guest WiFi marketing for independent and small multi-site venues | YesStarter free forever, 1 location, 500 logins/mo | YesStarter $0, Growth $49/mo, Enterprise custom | Two vendors | PartialNever gated; switched on venue by venue as guest email goes live | Venues on Omada or UniFi that want to start without a sales call |
| BeamboxSelf-serve guest WiFi marketing aimed at small and mid-sized venues | PartialTrial-based rather than a permanent free tier | Yes$40 to $80 a month per venue, billed yearly | Broad | Yes | Single-site venues that want an established self-serve product |
| PurpleGuest WiFi and analytics, "Trusted by enterprises in 90+ countries" on its pricing page | PartialFree Connect tier; guest data capture is in paid Capture | PartialConnect free; Capture and Engage by quote | Very broad | Partial | Large estates, airports, stadiums and shopping centres |
| Adentro (formerly Zenreach)Visit attribution: "Walk-Through Rate proves which ads drove real in-store visits" | NoNone stated | NoNot published; "Book a demo" | Varies | Partial | US multi-location brands that want walk-in attribution |
| Bloom IntelligenceA restaurant marketing platform with guest WiFi as one capture channel | NoNone stated | Yes$105 to $220 per location a month, billed annually | Varies | Yes | Restaurant groups that want analytics and reputation in one place |
| StayFiGuest WiFi data capture built specifically for short-term rentals | NoNo published free tier | Partial"Starting at just $19/month", priced through a calculator | Own hardware | Partial | Vacation rental and short-term rental portfolios |
| TanazaHardware agnostic cloud platform for managed Wi-Fi, with Social Login and Wi-Fi monetization apps | PartialBasic is free for up to 3 devices | YesPro $1.99 per device a month, or $19.99 per device a year | Very broad | No | Integrators managing mixed or white-box hardware fleets |
“Hardware breadth” describes how many networking vendors a platform works with. “Own hardware” means the platform is normally deployed with equipment it supplies. VoqadoWiFi is deliberately narrow here: it supports TP-Link Omada and Ubiquiti UniFi and nothing else, which is a genuine limitation and the first thing to check before considering it.
Each option, and when to rule it out
Every entry includes a “not right when” note, including ours. Knowing what a tool is bad at is more useful during a shortlist than another list of features.
VoqadoWiFi
A self serve guest WiFi login for Omada and UniFi venues: a branded login page, a guest list you can export with consent records, review requests every guest sees (switched on venue by venue as guest email goes live), Mailchimp sync on Growth, and email campaigns on Growth, which are not live yet. Starter is free forever for one location with 500 logins a month, Growth is $49 a month, and Enterprise is quoted. Pricing is published, so you can evaluate it without talking to anyone.
Where it is strongest
The combination of a permanent free tier and published pricing means a venue can validate whether WiFi marketing works for them before committing budget or sitting through a demo.
Not right when
You run anything other than TP-Link Omada or Ubiquiti UniFi. VoqadoWiFi supports exactly those two vendors, and no amount of configuration changes that. If your access points are from any other vendor, look at Tanaza, Purple or Social WiFi itself instead. It is also the wrong fit for very large estates that want people counting, SMS or an account team, and for short-term rental portfolios where a per-property product is a better shape.
Checked 9 October 2026: Our pricing page
Beambox
A self serve competitor in the same segment. Beambox publishes its plans ($40, $60 and $80 a month per venue, billed yearly), works with several network vendors or ships its own Plug & Play access point, and covers capture, segmentation and email on Growth, with SMS, an API and its Review Automator on Pro.
Where it is strongest
Broad hardware compatibility combined with self-serve signup. If your hardware is unusual and you still want to buy without a sales process, it is a natural shortlist entry.
Not right when
You want to run indefinitely at zero cost to test the concept, since access is trial-led rather than permanently free. Its feature table also lists "Deflect negative reviews", so check how its review flow treats unhappy guests.
Checked 9 October 2026: beambox.com/pricing
Purple
A guest WiFi and analytics platform that its pricing page says is "Trusted by enterprises in 90+ countries". It lists 25 hardware integrations, has a free Connect tier (portal and network analytics), and puts guest data capture, CRM integration and email verification in its quoted Capture tier. Staff WiFi, Passpoint and xPSK are on the same platform.
Where it is strongest
Breadth and scale. If you need staff WiFi and guest WiFi on one platform, many hardware vendors, or a vendor used to enterprise procurement, Purple is a serious answer.
Not right when
You want to collect guest emails without a sales conversation. The free Connect tier does not list guest data capture, and Capture and Engage show "Speak to an expert" instead of a price.
Checked 9 October 2026: Purple pricing, Purple integrations
Adentro (formerly Zenreach)
Zenreach now trades as Adentro (brand.adentro.com: "Zenreach is now Adentro"). Its homepage leads with visit attribution: "Walk-Through Rate proves which ads drove real in-store visits". It says "No new hardware. Live in days." and sells through a demo, with no published prices.
Where it is strongest
Walk-in attribution. For a brand that spends meaningfully on marketing and wants to connect that spend to people physically returning, that measurement story is genuinely differentiated.
Not right when
You want to see a price before a demo, or you mainly want a guest list and review requests rather than ad attribution.
Checked 9 October 2026: adentro.com, brand.adentro.com
Bloom Intelligence
A restaurant marketing platform. Guest WiFi is one of several channels that feed a guest profile; it scores guests as loyal, new or drifting, and its reputation product drafts review replies. Its pricing page lists $105, $160 and $220 per location a month billed annually, on a contract, with cancellation any time in the first 90 days.
Where it is strongest
One guest profile across WiFi, orders, reviews and ads, which suits restaurant groups that want marketing, reviews and analytics in one place.
Not right when
You are a single small venue that just needs a splash page and an email list. The breadth becomes overhead, and scoping generally runs through a sales conversation rather than a signup form.
Checked 9 October 2026: bloomintelligence.com, bloomintelligence.com/pricing
StayFi
Purpose-built for short-term and vacation rentals rather than hospitality venues. Guests connect to WiFi at the property, the host captures their details, and that becomes a direct-booking marketing list independent of the booking platform. Its pricing page says "starting at just $19/month" through a calculator, and it sells its own access points and a StayFi Express device.
Where it is strongest
It fits its niche precisely. Rental hosts have a specific problem, that booking platforms own the guest relationship, and StayFi is shaped around exactly that problem.
Not right when
You operate a restaurant, bar, retail store, gym or hotel. The per-property model and the feature set assume unattended properties with a handful of guests each, which does not map onto a venue serving hundreds of people a day.
Checked 9 October 2026: stayfi.com/pricing
Tanaza
Tanaza approaches the problem from the network side. It calls itself a "hardware-agnostic", "cloud-based" platform for managed Wi-Fi services, with centralised configuration, monitoring, APIs, and apps including Social Login and Wi-Fi monetization. Its pricing page lists Basic, free for up to 3 devices, and Pro at $1.99 per device a month ($19.99 per device a year) with unlimited devices.
Where it is strongest
Hardware neutrality. For an integrator or IT provider running mixed or white-box equipment across many client sites, being able to manage all of it in one place is the entire value proposition.
Not right when
Your goal is marketing outcomes rather than network management. The captive portal is a capability within a management platform, not a marketing suite, so check whether it does the guest list, review requests and email you need before you choose it for marketing.
Checked 9 October 2026: tanaza.com, Tanaza pricing plans
Already decided it is between VoqadoWiFi and SocialWiFi?
This page is the wide view across the market. If you have narrowed it to two, the head-to-head goes feature by feature on pricing model, hardware support, review automation and consent tooling.
How to switch without losing the list
This applies whichever platform you move to, including away from us. The technical part is usually straightforward. The parts that go wrong are consent records, walled gardens and hardware assumptions.
Export your guest list and consent records first
Before you cancel anything, export contacts along with consent timestamps, the wording shown at capture, and the source location. Consent evidence is the part people forget, and it is the part you cannot recreate afterwards. Store it somewhere you control, not only in the new platform.
Confirm your hardware is supported
Check the vendor and controller version of every site, not just the flagship one. Estates drift, and one site running different equipment is the usual cause of a migration stalling halfway. If a platform supports only specific vendors, establish that before any other evaluation work.
Rebuild the splash page and the consent wording
Do not copy the old page verbatim. Migration is a natural moment to reduce the form to the fields you actually use, separate WiFi access from marketing opt-in, and rewrite the consent text in plain language. Keep a copy of the new wording with a version date.
Update the walled garden, then test from a real phone
The new portal domain and every third-party hostname it loads must be allowed pre-authentication, or guests will see a page that never finishes loading. Test on a real phone, on the venue network, on both iOS and Android, at a busy time rather than at 8am with an empty room.
Run both in parallel for a short overlap
Where the hardware permits, point one site or one SSID at the new portal while the rest stays on the old one. A week of parallel running surfaces the problems that only appear with real guests, and it means a rollback is a configuration change rather than an emergency.
Re-permission rather than assuming consent transfers
If your original consent wording named the previous provider or a different purpose, consider a re-permission campaign to the migrated list before you start sending. It shrinks the list and improves everything downstream, and it removes the awkward question of whether the consent you hold covers what you are now doing.
Useful background reading while you plan: opt-in consent, walled garden, external captive portal and first-party data.
Questions buyers actually ask
Try the free plan before you shortlist
One location, no card and no call. Judge us next to the others on your own guest traffic.
Reviewed by Pierre Subeh, Founder, VoqadoWiFi · Written by the VoqadoWiFi team