Free template, starting point
Post visit email templates
The best time to hear from a venue is the same evening, while the visit is still a memory. These three emails cover the first week after a visit. The review request goes to every guest with the public review link, whatever they thought; private feedback is offered as well, never instead.
What should a post visit email to a guest say?
Thank them by name for the visit, ask one simple question, and give every guest the same public review link, with a private feedback option alongside it, not in place of it. Send it within a few hours. Follow with a come back note a week later only to guests who agreed to marketing.
A starting point. Adapt the wording to your venue and check the marketing rules where you operate before you send it. Replace everything in [square brackets] and delete anything that does not apply.
The templates
Subject: Thanks for coming to [VENUE NAME], [FIRST NAME] Hi [FIRST NAME], Thanks for spending [PART OF DAY, e.g. your evening] with us at [VENUE NAME]. We hope [SPECIFIC DETAIL, e.g. the new menu] was worth the trip. If anything was not right, reply to this email. It comes straight to [OWNER OR MANAGER NAME]. See you soon, [SIGN OFF NAME] [VENUE NAME], [ADDRESS] [UNSUBSCRIBE LINK]
Subject: How was [VENUE NAME] today? Hi [FIRST NAME], How was your visit? If you have a minute, a review helps other people find us and tells us what to keep doing: Leave a review: [PUBLIC REVIEW LINK] Rather tell us privately? You can do that too, here: [PRIVATE FEEDBACK LINK]. Either way, we read every word. Thank you, [SIGN OFF NAME] [VENUE NAME] [UNSUBSCRIBE LINK]
Subject: [FIRST NAME], [REASON TO RETURN, e.g. this Friday at VENUE NAME] Hi [FIRST NAME], [ONE LINE OF NEWS, e.g. We have a new seasonal menu / a live set on Friday / a table set aside for regulars.] [OFFER IF ANY, e.g. Show this email for DETAIL. Valid until DATE.] [BOOKING OR DIRECTIONS LINK] Hope to see you again, [SIGN OFF NAME] [VENUE NAME] You are receiving this because you asked for news from [VENUE NAME] when you joined our WiFi. [UNSUBSCRIBE LINK]
Plain text, free to copy and edit, no sign up. Last reviewed 7 October 2026.
What to change before you use it
- Send email 1 only if your local rules allow a service message without marketing consent; otherwise fold its thank you into email 2.
- In email 2, every guest gets the same public review link. Do not send happy guests to the public link and unhappy ones only to private feedback; that is review gating, and Google’s policies prohibit it.
- VoqadoWiFi schedules its review email two hours after the guest connects by default, and the delay is adjustable per location.
- Send email 3 only to guests who ticked the marketing box. Every message needs a working unsubscribe link.
- Replace [SPECIFIC DETAIL] with something true about the visit. One real detail does more than three adjectives.
The background
The reasoning behind this template, with the decisions it asks you to make, is in the post visit nps email guide on the blog.
Questions
When should the review request go out?
Within a few hours, while the visit is fresh. VoqadoWiFi’s default is two hours after connection, adjustable per location.
Can I only ask happy guests for public reviews?
No. Filtering who sees the public review link by their rating is review gating. Give every guest the public link, and offer private feedback alongside it if you want it.
Do I need consent for the come back email?
Yes. Promotional email should go only to guests who gave separate, unticked by default consent on the WiFi login.
Keep reading
Put this on a branded WiFi login, free
Link your terms and privacy notice from the login, keep marketing consent separate, and keep the guest list. One location and 25 guest logins a month, no card.