Measure honestly / Note 25
Define your guest WiFi metrics
A shared dictionary for keeping connections, contacts, subscriptions and visits distinct.
Start with the decision.
A dashboard label is not a complete definition. Teams can use the same word for different events and reach conflicting conclusions. Write down what each measure counts before using it in a report or a public claim.
Three moves to make.
Name the event
Describe what has actually happened: a page loaded, a login completed, an address was recorded or a marketing choice was made. Keep these as separate events.
State the counting rule
Record the time window, duplicate handling and exclusions. Ask how repeat devices, shared addresses and test records affect the result.
Name the limitation
Explain what the measure cannot establish. A login count alone does not identify total footfall, unique people, revenue or permission to send a campaign.
What it could look like.
A dictionary entry could define “completed guest logins” as the completion event reported by the configured system during the selected period. It should separately explain whether repeated sessions are counted and whether test activity is excluded.
Make the idea concrete.
Use these five prompts with your team. The downloadable text worksheet includes the prompts, practical steps and review check. Save it, edit it or print it.
- Metric nameRecord your decision and the evidence behind it.
- Event definitionRecord your decision and the evidence behind it.
- Time windowRecord your decision and the evidence behind it.
- Counting ruleRecord your decision and the evidence behind it.
- Known limitationRecord your decision and the evidence behind it.
The final check.
Have two people calculate or interpret the same example. Different answers expose a definition that needs more work.
Do not rename device activity as unique customers without evidence that supports the identity relationship.
Are contacts and subscribers the same measure?
No. A recorded contact detail and a valid marketing subscription represent different facts and should be reported separately.
Meet your next connection.
See the guest journey in the interactive demo or prepare a setup plan for your venue. For current features and allowances, review the pricing page.