Alternatives

Purple WiFi alternatives, and when Purple is still the right call

People look past Purple for two reasons we can see on its own pricing page: the free Connect tier does not list guest data capture, and the tiers that do are priced by quote. Here are the options that publish a price, with the catch each one carries.

Who wrote this. VoqadoWiFi wrote this page and is one of the options on it, so weigh it accordingly. Every other vendor’s price and feature below was read from that vendor’s own pages on October 7, 2026 and is linked in the table. Staying on Purple is listed as an option, and the page says when it is the right one.

The short answer

If you want guest emails at a published price, look at VoqadoWiFi (free for one venue, $49 for three, Omada or UniFi only), Spotipo ($59 per location, many routers), CaptiFi (from £19.99 a month) or GoZone (free with ads). Stay on Purple if you need staff WiFi, Passpoint or its 25 hardware integrations.

Why venues look beyond Purple

From Purple’s own pages, read October 7, 2026:

Connect is free, but first party data capture, CRM integration and email verification are listed as what the paid Capture tier adds.
Capture and Engage show "Speak to an expert" instead of a price.
Purple describes Connect as "Best for: single venues getting started with WiFi analytics", which is a different job from building a guest list.

The options side by side

Each vendor as published on its own pages, read October 7, 2026
Option	Pricing model	Free tier	Hardware and vendors	Consent	Review requests	Best for
Stay on Purple	Free Connect tier, then Capture and Engage priced by quote	Free forever: Connect is described as "Best for: single venues getting started with WiFi analytics". First party data capture, CRM integration and email verification are listed as what Capture adds to Connect, so the free tier does not list collecting guest contact details.	25 hardware integrations listed on its integrations page; the pricing page calls Purple "hardware agnostic"	Connect lists "Compliance with major data laws"; the plan table cites CCPA/CPRA and major privacy regulations.	No review request feature is described on the pricing page.	See the case for staying below
VoqadoWiFi (us)	Free Starter plan, then Growth at $49 a month for 3 locations and 5,000 guest logins. One flat price, not per location.	Starter is free forever, not a trial: 1 location, 500 guest logins a month, branded login, guest email capture and CSV export. No card, no ads shown to guests.	Exactly two: TP-Link Omada and Ubiquiti UniFi. Nothing else works.	WiFi terms acceptance is never treated as marketing consent. On the explicit consent form (the default for new venues; owners switch it on for existing ones) the email box is separate and starts unticked, and each choice is stored with the exact wording shown and the time.	Never gated. Every guest who gave email consent gets the same public review link, 3 hours after connecting by default, and never between 21:00 and 09:00 venue time; a private note to the venue is offered in addition, never instead.	Venues on Omada or UniFi that want the guest list free
Spotipo	Per location, monthly or annual, with a monthly unique guest limit	14 day full access trial, no credit card required	Nine router brands named on the pricing page, "+20 more"; "Works with your existing router. No hardware changes."	"GDPR-compliant consent built in" is listed on Starter.	No review request feature is described on the pricing page.	Venues on other routers that want a published per location price
CaptiFi	Per site tiers by new guests a month, monthly or annual, hardware on a refundable deposit	30 day free trial; a payment method is needed to start it, and hardware carries a £60 refundable deposit	Its own WiFi device on a refundable deposit, or your own WiFi; the page names nine compatible network platforms	"GDPR contact capture" from Essentials up.	"Automated review requests" from Essentials up; no screening is described.	Venues that want hardware included and a low entry tier
GoZone WiFi	Free with ads, then per month plans that each include one AP license	Free forever: The plans page marks the free tier "* Ads-based login", so guests see advertising on the way in. Automated email campaigns start on Essentials at $39 a month.	"Works with compatible WiFi equipment or we will supply for an additional charge"; configuration guides for a long list of hardware brands	No consent wording found on the plans page.	No review request feature is described on the plans page; paid tiers include a survey builder and a form builder that can "Receive feedback and reviews".	Venues that accept ads on the login to pay nothing
The portal built into your controller	Included with the controller	Free, no list kept	Whatever your controller supports	Terms acceptance only	None	Venues that only need a terms page

Vendor names link to the page each figure was read from. Purple’s figures: Purple pricing. Prices and plans change; check before you decide.

The case for staying on Purple

Stay on Purple if you need more than guest WiFi: staff WiFi with Cloud RADIUS and directory sync, Passpoint, multi tenant xPSK, managed rollouts across many sites, or hardware beyond Omada and UniFi (Purple lists 25 integrations). None of the smaller platforms below cover all of that.

Each option, with its catch

VoqadoWiFi

Why consider it. A free plan that captures guest emails with consent (1 location, 500 logins a month, no card), Growth at $49 a month for three locations, and review requests that show every guest the same public link.

The catch. Works only with TP-Link Omada and Ubiquiti UniFi. No SMS, no paid WiFi, no POS or PMS integration, no white label. Campaign sending is being switched on account by account.

Spotipo

Why consider it. Published prices ($59 per location a month, $49 billed annually), a 14 day trial with no card, nine router brands named "+20 more", and CRM sync on Starter.

The catch. Per location pricing adds up across a group, and the pricing page describes no review requests.

CaptiFi

Why consider it. Lite starts at £19.99 a month (our check was served GBP; the page shows local currency) with guest capture and CSV export, and hardware is included on a refundable deposit.

The catch. Lite carries CaptiFi branding and 500 new guests a month; the trial needs a payment method.

GoZone WiFi

Why consider it. Business Starter is free forever with email login and no access point limit.

The catch. The free plan is an ads based login, and automated campaigns start at $39 a month per AP license.

The portal built into your controller

Why consider it. The captive portal inside your Omada or UniFi controller costs nothing and is already installed. It can show terms, take a password or issue vouchers.

The catch. It keeps no guest list you can market to and sends nothing after the visit. Right if you only want a terms page; wrong if you want to bring guests back.

Before you leave Purple, export these

Your guest list, with the date each guest signed up.
The consent record for each guest: what they agreed to, the wording, and when. Without it you cannot safely email them from a new platform.
Your splash page copy and images, so the new login looks familiar to regulars.
The controller settings you changed for Purple, so you can reverse them cleanly.

Consent records matter most. A list of emails without the wording and date each guest agreed to is a list you should not email. Our guide to guest WiFi and privacy rules explains why.

Questions

What is the best free alternative to Purple?

It depends on what you need free. Purple Connect is itself free for a branded portal and analytics. If you want guest emails free, VoqadoWiFi Starter captures them for one location and 500 logins a month on Omada or UniFi, and GoZone Business Starter is free with an ads based login.

Is there a Purple alternative with published pricing?

Yes. VoqadoWiFi, Spotipo, CaptiFi and GoZone all publish prices on their own pricing pages. Purple shows "Speak to an expert" for Capture and Engage.

Which Purple alternative supports the most hardware?

Of the options on this page, Spotipo names the most router brands on its pricing page. Purple itself lists 25 hardware integrations. VoqadoWiFi supports only Omada and UniFi.

When should I stay on Purple?

When you need staff WiFi, Passpoint, multi tenant networks, managed deployment across many sites, or hardware none of the smaller platforms support.

Keep reading

VoqadoWiFi vs PurpleThe two free tiers side by side Free WiFi marketing software What guest data to collect All comparisons

Try VoqadoWiFi on one venue, free

One location and 500 guest logins a month, no card and no expiry. TP-Link Omada or Ubiquiti UniFi only.