Buying guide

Free WiFi marketing software, and the two questions that decide it

Plenty of guest WiFi tools have a free tier now. Fewer let you keep the guest's email on that tier, and none we checked will send your marketing for free. Here is each one against its own pricing page, so you know which free you are getting.

The direct answer

Two platforms we checked have a free plan that keeps guest emails: VoqadoWiFi Starter, with no ads, capped at one location and 500 logins a month on Omada or UniFi, and GoZone Business Starter, an ads based login. Neither sends automated marketing email for free. Purple’s free Connect tier does not list guest data capture.

Who wrote this. VoqadoWiFi did, and VoqadoWiFi is one of the options below. Read it with that in mind. Every competitor figure is quoted from the vendor’s own public pricing page with the date it was read, and each one is linked so you can check it.

The two tests

WiFi marketing is two jobs. A free plan is only free WiFi marketing if it does both.

1. Does the free plan keep the guest?

The login page has to collect an email address, with the guest’s permission, and keep it somewhere you can reach. A portal that only shows terms, or that keeps analytics but no contacts, is a free captive portal. That is useful, and it is a different thing. Our free captive portal guide covers it.

2. Can the free plan send them something?

A list you cannot email is a spreadsheet. The question is whether the free plan sends a welcome, a review request or a campaign, or lets you export the list to a tool that does.

Every vendor against both tests

Free plan and what it includes, as published on each vendor's own page, read October 7, 2026
Platform	Free forever plan	Keeps guest contacts free?	Sends marketing free?	What it costs instead
VoqadoWiFi	Yes	Yes: email capture and CSV export; on the explicit consent form (default for new venues) marketing consent is a separate, unticked box	No: campaigns, automations and Mailchimp sync are on Growth at $49 a month	Capped at 1 location and 500 logins a month; Omada or UniFi only
GoZone WiFi	Yes	Yes: social and email login collects email addresses	No: automated campaigns start on Essentials at $39 a month	The free plan is an ads based login
Purple	Yes	Not listed: data capture is what Capture adds to Connect	No	Capture and Engage are priced by quote
StayFi	No	Only alongside its paid WiFi service	Email free up to 200 contacts with an active access point or PMS integration	The WiFi service starts at $19 a month and needs StayFi hardware
CaptiFi	No	No free plan; Lite is the cheapest paid tier	No free plan	30 day trial needs a payment method
Spotipo	No	No free plan	No free plan	14 day trial, then per location pricing
Beambox	No	No free plan	No free plan	30 day trial, then plans billed yearly

Vendor names link to the page each line was read from on October 7, 2026. CaptiFi shows prices in the visitor’s local currency; our check was served pounds sterling. Prices change, so check before you decide.

Two other platforms checked here also publish a free forever tier. GoZone WiFi’s plans page marks its free Business Starter plan as an ads based login, so guests see advertising on the way in. Purple’s free Connect tier covers a branded captive portal and network analytics; collecting guest contact details is listed as part of its paid Capture tier. VoqadoWiFi’s free Starter plan captures guest emails with no advertising, and covers one location and 500 guest logins a month on Omada or UniFi hardware.

What VoqadoWiFi's free plan does, and does not do

Starter is free forever and takes no card. It puts a branded login on one venue’s Omada or UniFi network, collects first name and email, records the WiFi terms and the marketing choice separately with the exact wording the guest saw, and lets you export the list as CSV.

It does not include email campaigns, automations or Mailchimp sync; those are on Growth at $49 a month for three locations and 5,000 guest logins. Campaign sending is also being switched on account by account while our sending domain is verified, so we do not promise that any plan sends today. If 500 guest logins a month is not enough, guests still get online; the WiFi is never switched off for going over the allowance.

So the honest use of the free plan is this: set the login up properly, see who signs in and how many tick the box, and export the guests who said yes. Our guide to how WiFi marketing works walks through the whole loop.

When free is the wrong choice

Your access points are not Omada or UniFi. VoqadoWiFi will not work on them. GoZone and the paid platforms support far more hardware.
You want marketing email running from day one. Every platform here charges for automated campaigns. Budget for the paid tier you will actually use.
You have no plan to send anything. Then you do not need WiFi marketing at all. The portal built into your controller can show terms or a password for nothing.
Ads on your login would cost you more than the subscription. A venue that has invested in how it looks should not hand its first screen to someone else’s advert.

Getting value from a free plan in the first month

Ask for two things only: email and first name. What guest data to collect explains why.
Keep the marketing box separate and unticked. A smaller list of people who said yes is worth more than a bigger one you cannot email. Guest WiFi and privacy rules has the detail.
Put a QR code or a table card where people sit, so guests find the WiFi without asking. The free QR code generator makes one.
At the end of the month, count sign ins and opt ins. That is your own evidence for whether a paid plan is worth it.

Questions

Is there free WiFi marketing software?

Partly. A few platforms have a free plan that keeps guest emails: VoqadoWiFi Starter (no ads, one location, 500 logins a month, Omada or UniFi) and GoZone Business Starter (ads based login). Neither free plan includes automated marketing email; both reserve campaigns for paid plans.

What is the difference between a free captive portal and free WiFi marketing?

A captive portal is the login page. WiFi marketing is what you do with the guests afterwards: keep their contact with their permission and send them something worth opening. Many free tiers do the first and not the second.

Can I export my guest list and email it from another tool?

On VoqadoWiFi, yes: CSV export is on every plan, including the free one. Export only guests who ticked the marketing box, and keep the consent date and wording with each address.

What does VoqadoWiFi charge to send campaigns?

Email campaigns, automations and Mailchimp sync are on the Growth plan at $49 a month for three locations and 5,000 guest logins. Campaign sending is being switched on account by account while the sending domain is verified.

Is free WiFi marketing worth it for a small venue?

It is worth trying, because it costs you an afternoon rather than money. Run the free plan for a month, look at how many guests sign in and how many tick the marketing box, and decide with your own numbers.

Keep reading

Free captive portal softwareThe login page on its own, including open source options VoqadoWiFi vs GoZone WiFiThe two free plans that keep guest emails VoqadoWiFi vs PurpleWhat Purple Connect includes How WiFi marketing works Pricing

Start the free plan

One location, 500 guest logins a month, no ads and no card. Works with the Omada or UniFi network you already have.