The best guest WiFi platforms for hospitality, scored and sourced
Eleven platforms hotels, restaurants, bars, lounges and cafes shortlist, scored on seven written rules, with every competitor fact linked and dated.
Written by Pierre Subeh, Founder, VoqadoWiFi · Updated
Who wrote this. VoqadoWiFi did, and ranks itself first. The author, Pierre Subeh, founded it and has a financial interest in it. The rules are written out, competitor facts are linked and dated 7 October 2026, four platforms tie on score, and the table downloads as a CSV so you can rescore it.
The short answer
Four platforms tie on 10 of 14. VoqadoWiFi is our pick for venues on Omada or UniFi. The tie break turns on one fact: it is the only free plan here whose pricing page lists guest email capture, with no ads to guests. Social WiFi is the pick for hotels and groups on other networks, with gated reviews and per venue pricing as the trade.
The ranking at a glance
Scores out of 14, from the rules under How we scored. Facts read 7 October 2026.
Ties break on price and free tier truth, then hardware fit, then public review evidence, then years in market. The four way tie at the top is decided by the first of these: VoqadoWiFi is the only free plan here whose pricing page lists guest email capture, so it alone scores 2 on price. Captive WiFi’s free plan may keep emails too; its pricing page does not say, and a vendor’s silence scores as silence. Download the comparison sheet (CSV).
How we scored
Seven criteria, each scored 0, 1 or 2 by the rule written beside it. No weights, no stars, no points for things we could not check.
Price and free tier truth
You should know what a guest list costs before a sales call, and a free plan should not sell ads to your guests.
2: Prices published, plus a free forever plan that keeps guest contacts with no ads to guests.
1: A price published for a plan that keeps guest contacts.
0: No such price published.
Hardware fit
Hotels inherit networks. The platform has to run on what is already on the ceiling.
2: Runs on existing networks, 10 or more systems listed.
1: 2 to 9 systems listed, or its own device.
0: Only its own hardware.
Consent and privacy
Accepting WiFi terms is not agreeing to marketing. A platform should say how it collects consent.
2: Pages describe how consent is collected.
1: A general compliance claim only.
0: No consent wording found.
Review requests without gating
Google’s policy forbids selectively soliciting positive reviews, and the FTC says not to ask only customers you expect to be positive. Routing guests by rating puts that risk on the venue.
2: Review requests, no screening by rating described.
1: No review request feature.
0: Vendor describes routing guests by rating.
Guest return features
The point of hospitality WiFi is the second visit.
2: Automated post visit messaging live and described.
1: Export, sync or recognition, but no live automated messaging.
0: None described.
Setup effort
A general manager should be able to start on a quiet afternoon.
2: Self serve on the existing network, no card, no box.
1: Self serve, but a device, deposit or card needed.
0: Demo or sales call first.
Evidence from public reviews
What other operators say in public is the nearest thing to a reference call.
2: 20 or more on Capterra or Trustpilot.
1: 1 to 19 on an open review site.
0: None found.
Analytics and support are described, not scored: every platform reports visits, and we did not test support.
The list, with best for and not for
Facts first, then strengths, then cons from public sources. Criticism we could not source is left out.
1. VoqadoWiFi 10 of 14
Best for
Independent restaurants, bars, lounges, cafes and small hotels on TP-Link Omada or Ubiquiti UniFi, up to 3 venues on one flat price.
Not for
Any other network vendor, or a hotel that needs a PMS link.
Price
Starter free forever: 1 location, 500 guest logins a month. Growth $49 a month for 3 locations and 5,000 logins. Enterprise custom.
Hardware
Exactly two vendors: TP-Link Omada and Ubiquiti UniFi. No hardware supplied.
Reviews
Google review requests to guests who gave email consent; every guest gets the same public link, with private feedback offered as well, never instead.
Public reviews
None. We have no listing with reviews on G2, Capterra or Trustpilot yet.
Support
From the people who build the product, per our about page.
Strengths
A free plan that is not a trial and shows guests no ads, with email capture and CSV export.
Growth is one flat price for three venues, not a price per venue.
On the explicit consent form (the default for new venues, switched on per existing venue) marketing consent is a separate, unticked box, stored with its wording.
Review requests are never gated, and guests are never cut off for going over an allowance.
Limits, stated first
Two network vendors only: Omada and UniFi. Anything else will not work.
No white label portal and no public API, on any plan; no PMS, POS, SMS, paid WiFi or social login.
Guest email (review requests and post visit messages) is switched on venue by venue while our sending domain is verified; until then it is held, not sent.
Hotels and groups on networks VoqadoWiFi does not support, or wanting hotel marketing integrations, an API or white label.
Not for
Venues that want ungated review requests or one flat price for several venues.
Price
By visitor country. US: food and beverage $69 a month; hotels $69 a month up to 20 rooms, rising to $549 above 480 rooms; malls and airports by quote.
Hardware
"Hardware integrations with over 20 router and WiFi systems"; 21 are listed, including Omada and UniFi.
Reviews
"Review gating" on its pricing page: positive reviews go public, negative ones stay private.
Public reviews
Two 5 star reviews on SourceForge; no Trustpilot or Capterra listing found.
Support
Both public reviews we could read (2022) praise it.
Strengths
Running since 2013 by its own account, with separate food and beverage and hotel plans; hotels are priced by room count.
21 network systems on its hardware page, so most existing hotel networks are covered.
13 CRM and marketing integrations including two hotel marketing platforms, plus an API and a white label and reseller programme.
Cons, from public sources
Review gating, listed by name on its pricing page; its review page says unhappy guests are not sent to your review pages.
Cost grows with each venue: its terms say "Different rates apply to different Venues". Three food and beverage venues at the US rate shown would be $207 a month.
Add ons cost extra, for example WhatsApp at $25 a month plus message fees, per its help centre.
Fees are non refundable, cancelling needs one month’s notice per its help centre, and its terms say an unpaid project can be deleted two weeks after the trial.
Its own known issues page says that when the UniFi controller is hosted outside the local network, such as on a VPS or in the cloud, guests can see a significant delay after Connect, and sometimes authorisation never completes; it recommends a local controller.
Cafes, pubs and small accommodation wanting a ready made access point and SMS.
Not for
Venues that want ungated reviews or no hardware to return.
Price
Essential from $40 a month, Growth from $60, Pro from $80, all billed yearly; 30 day trial.
Hardware
Seven named network integrations plus its own plug and play access point.
Reviews
Pro lists "Deflect negative reviews" and "Push positive reviews to TripAdvisor, Google and Facebook".
Public reviews
4.0 from 127 Trustpilot reviews (76% five star, 17% one star).
Support
Some one star Trustpilot reviews describe offline boxes.
Strengths
Behavioural email and SMS, on existing controllers or its own box.
Cons, from public sources
Its own public reply to a reviewer says an account cannot be closed until the box is returned; several one star reviews from 2022 to 2024 describe billing after cancelling.
Why Social WiFi is second, and when it should be first
Social WiFi ties us on score and beats us on hardware fit, guest return features and public review evidence. On a network other than Omada or UniFi, or for a hotel that wants its hotel marketing integrations, put it first.
It sits second because of the price score, the first tie break: it has no free plan, so it scores 1 where VoqadoWiFi scores 2. Its review gating is already counted in the reviews score, not in the tie break. On the later tie breaks it sits above MyPlace on hardware fit and above Captive WiFi on years in market. We looked for public complaints about its cost, multi location use and support and found none we could quote; the two reviews we could read praise its support.
Buyer checklist for hotels, restaurants and bars
Name your network vendor first. It rules platforms in or out in one step.
Ask whether the entry plan keeps and exports guest emails, and whether guests see ads.
Price your real footprint: per venue, per access point, per room or flat. Multiply before comparing.
Read the review feature’s description. Rating first, then routing by score, is gating.
WiFi terms and marketing consent should be separate choices, with the marketing box unticked.
Ask what happens to your list if you cancel: export, notice, refunds and any hardware to return.
Hotels: confirm any PMS link you need is actually listed, not promised.
Questions buyers ask
What is the best guest WiFi platform for hospitality?
VoqadoWiFi, Social WiFi, Captive WiFi and MyPlace tie on 10 of 14. The tie break is the price score, and it turns on one fact: VoqadoWiFi has the only free plan here whose pricing page lists guest email capture, with no ads to guests. Captive WiFi also has a free plan, but its pricing page does not say whether it keeps guest emails. VoqadoWiFi only works on TP-Link Omada or Ubiquiti UniFi; on anything else, start with Social WiFi. We make VoqadoWiFi.
Which guest WiFi platform is best for hotels?
On Omada or UniFi, VoqadoWiFi. On another network, or wanting hotel marketing integrations, Social WiFi, which prices hotels by room count and lists 21 network systems. For a resort that also needs staff WiFi and secure authentication, Purple. VoqadoWiFi has no PMS integration.
What is review gating and why does it matter?
Asking guests how they feel first, then sending only the happy ones to Google. Google’s policy prohibits selectively soliciting positive reviews. Social WiFi, Captive WiFi, Beambox and StayFi each describe a form of it on their own pages.
Is Social WiFi worth it?
Often, for a hotel or group on a network VoqadoWiFi does not support: it has run since 2013, lists 21 network systems and has an API. Weigh that against review gating, per venue prices and non refundable fees.
Pierre Subeh founded VoqadoWiFi and publishes everything on this site. He is the founder and CEO of X Network, an SEO marketing firm, and was named to the Forbes 30 Under 30 list for Marketing & Advertising in 2022. He has written for Entrepreneur as a contributor since 2021, on search, marketing and focus. He has a direct financial interest in VoqadoWiFi, the first platform on this list.
Vendor sources are linked under each entry and in the CSV. The review criterion rests on these two policies. Everything was read on 7 October 2026; pages change, so check before you decide.
Why Social WiFi is second, and when it should be first
Social WiFi ties us on score and beats us on hardware fit, guest return features and public review evidence. On a network other than Omada or UniFi, or for a hotel that wants its hotel marketing integrations, put it first.
It sits second because of the price score, the first tie break: it has no free plan, so it scores 1 where VoqadoWiFi scores 2. Its review gating is already counted in the reviews score, not in the tie break. On the later tie breaks it sits above MyPlace on hardware fit and above Captive WiFi on years in market. We looked for public complaints about its cost, multi location use and support and found none we could quote; the two reviews we could read praise its support.