Reviews and reputation
How to ask for reviews without filtering who gets asked, how to collect private feedback in addition to the public link, and how review activity shows up on a Google Business Profile.
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- Bad Google Reviews: How to Eliminate (or Manage) Them
Which bad Google reviews can be removed, how to report them, how to respond to the rest, and how to earn more genuine reviews without breaking Google's rules.
· 9 min read - How to Disable Google Reviews: Drawbacks and Alternatives
You cannot turn off Google reviews for most businesses. Here is why, what Google does about fake reviews, and three compliant ways to protect your reputation.
· 6 min read - Google Review Request Templates for Restaurants: Ask Every Guest Without Review Gating
Use neutral restaurant Google review templates for email, QR cards and receipts. Learn to ask eligible guests equally, without incentives or review gating.
· 7 min read - Why Review Gating Can Get Your Google Profile Penalized
Review gating means surveying guests first and only sending the happy ones to Google. It conflicts with Google review policy and puts your profile at risk. Here is what the policy actually says and how to run a compliant review program instead.
· 8 min read - How WiFi Review Automation Builds a Google Business Profile That Ranks
Your Google Business Profile is your real homepage. Here is how WiFi-triggered review automation feeds the rating, volume, and recency signals that decide who wins the local map pack.
· 9 min read - Guest Feedback Surveys via WiFi: Ask Less, Learn More, Actually Act
Post-visit email surveys built on WiFi capture reach every guest, not just the angry ones. Here is how to design questions people answer, time the send, and turn responses into operations.
· 9 min read - Automating Google Reviews Through WiFi: A System That Works While You Sleep
Reviews shape where people eat and drink. Here is how to ask every guest for a Google review after the visit, consistently and without review gating.
· 8 min read - NPS Survey Emails from WiFi Data: Getting Honest Feedback at Scale
Sending an NPS survey 24 hours after a WiFi login produces response rates of 22-31%, 4x higher than website pop-up surveys. Here's the exact setup and what to do with the data.
· 6 min read
Other topics
- Setup and networking11Controllers, captive portal setup, VLANs, bandwidth and coverage
- Captive portal and login design9Login page fields, branding, languages and opt in wording
- Email campaigns and automation20Welcome, birthday and win back emails, deliverability and Mailchimp
- Analytics and measurement17Repeat visits, dwell time, retention and campaign attribution
- Privacy, consent and security8GDPR, CCPA, consent records, retention and data security
- Venue playbooks12Restaurants, hotels, bars, cafes, gyms, salons and more
- WiFi marketing strategy19First party data, ROI, multi location groups and getting started
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