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Blog topic, 12 articles

Venue playbooks

Playbooks written for one kind of venue at a time: what guests do there, how long they stay, what to ask on the login page and which first campaign fits.

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All 12 articles, newest first

  1. How Much Does It Cost to Open a Cafe?

    A practical breakdown of café startup costs in the UK: premises, fit out, equipment, staff, stock, marketing, insurance and licences, plus ways to keep costs down.

    · 8 min read
  2. Restaurant Customer Service: A Formula for Sustainable Growth

    What great restaurant customer service looks like, the elements that matter most, a three step plan to improve it, and examples of great and poor service.

    · 8 min read
  3. What Does Farm to Table Mean? Everything You Need To Know

    What farm to table really means, where the movement came from, how restaurants can adopt it honestly, and how to share your sourcing story with guests.

    · 8 min read
  4. Museum and Attraction WiFi Marketing: From Anonymous Visitors to Members

    Museums and attractions know their gate numbers but not their people. Guest WiFi separates tourists from repeat locals, feeds membership conversion, and fills programming without ad spend.

    · 8 min read
  5. Beach Club WiFi Marketing: Beating Tourist Churn With a Seasonal List

    Beach clubs and day clubs lose most guests forever the moment checkout ends. A captive portal turns one-time tourists into a seasonal list that fills events, sells daybeds, and reopens strong.

    · 8 min read
  6. WiFi Marketing for Golf Clubs and Country Clubs: Maximising Member Spend

    Golf clubs with WiFi in the clubhouse, bar, and pro shop are using session data to drive food & beverage spend, lesson bookings, and event attendance.

    · 7 min read
  7. WiFi Marketing for QSRs: Turning Fast-Food Visits Into Loyalty Data

    Quick-service restaurants have short dwell times but high visit frequency. With the right portal setup, even a 15-minute WiFi session becomes a valuable CRM entry.

    · 7 min read
  8. WiFi Marketing for Shopping Centres: Tenant Insights and Footfall Intelligence

    Mall operators and property managers are using WiFi analytics to understand footfall patterns, dwell time by zone, and cross-tenant visit behavior, and monetizing that intelligence.

    · 9 min read
  9. Hotel WiFi as a Revenue Channel: From Room Upgrades to F&B Upsell

    The hotel WiFi login moment is the highest-intent touchpoint in the entire guest journey. Hotels that use it strategically are generating €40–€90 of incremental revenue per connected guest.

    · 10 min read
  10. WiFi Marketing for Event Venues: Building the Post-Event Revenue Stream

    Event venues have massive one-time traffic spikes. WiFi marketing turns those peaks into a recurring email list, and the email list turns into repeat bookings and private event revenue.

    · 8 min read
  11. The Complete Restaurant WiFi Marketing Guide

    Restaurants have a 45-minute conversion window that no other marketing channel can replicate. Here is how to use it systematically to build a list, drive return visits, and automate upsell campaigns.

    · 11 min read
  12. How Hotels Are Using Captive Portals to Drive 39% More F&B Revenue

    The moment a hotel guest connects to WiFi is one of the highest-intent moments in their entire stay. Forward-thinking properties are using that moment to drive room service, restaurant reservations, and spa bookings.

    · 9 min read

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