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Blog topic, 20 articles

Email campaigns and automation

What to send the guests who said yes, and when. These articles cover welcome and birthday messages, win back timing, segmentation, subject lines and keeping mail out of the spam folder.

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  1. Send Your Guests an Email Before Their Birthday

    Why a birthday email is one of the best automated messages a venue can send, what to include, which incentive to offer, and how to set it up from guest WiFi data.

    · 5 min read
  2. Growing Guest Loyalty With Marketing Automation

    How venues use one off campaigns and automated, event triggered emails to build guest loyalty, with a worked birthday example built on guest WiFi data.

    · 5 min read
  3. 5 Methods for Tracking Engagement

    How email tracking tools work, the five metrics that matter more than open rates, how to choose a tracker, and tips for writing emails people engage with.

    · 7 min read
  4. Essential Data to Fuel Your Campaigns

    The email marketing data worth knowing, from usage and ROI to personalization and consumer behavior, with sources, caveats, and how to benchmark your own campaigns.

    · 7 min read
  5. Essential Data, Trends, and Recent Developments in Email Marketing

    The email marketing developments that matter now: Gmail and Yahoo sender requirements, AI in the inbox, privacy changes to open tracking, and design trends.

    · 7 min read
  6. How to Attract and Win Customers

    Why mass email marketing stopped working, how it differs from targeted email, and a six step plan for bulk emails that customers actually want to read.

    · 9 min read
  7. How To Test Email Campaigns Using 3 Different Tools

    Why testing email campaigns pays off, how to run an A/B test in three steps, and how to test in ActiveCampaign, Campaign Monitor and Mailchimp.

    · 8 min read
  8. Tools and Strategies for Achieving Success

    What email campaign management involves, tools to manage campaigns, how to choose one, how to price the service, and six strategies for better results.

    · 8 min read
  9. Twelve Restaurant Email Templates for WiFi Guests: Welcome, Second Visit, Birthday, Win-Back

    Copy 12 restaurant email templates for welcome, second visits, birthdays and win-backs, with permission checks, timing rules and measurement tips.

    · 8 min read
  10. Email Deliverability for Hospitality: SPF, DKIM, DMARC, and List Hygiene That Works

    SPF, DKIM, DMARC, and list hygiene decide whether venue emails reach the inbox. A practical deliverability guide for operators mailing WiFi-captured lists.

    · 10 min read
  11. Email Open Rates on Hospitality WiFi Lists: What to Expect

    Industry email benchmarks show hospitality averaging about 21.5% open rates. Why WiFi-captured lists should do better, and how to measure your own against the benchmark.

    · 7 min read
  12. WiFi Email List Segmentation: The 5 Segments That Drive 80% of Revenue

    Not all WiFi subscribers are equal. The top 5 behavioral segments from your WiFi data account for the vast majority of campaign revenue, here's how to find and target them.

    · 8 min read
  13. WiFi Drip Campaign Automation: Set It Up Once, Earn Revenue Forever

    The best WiFi marketing programs are 80% automated. Here's how to build a drip campaign system that runs without manual intervention, and keeps earning as your list grows.

    · 8 min read
  14. The Complete WiFi Marketing Campaign Calendar: 52 Weeks of Revenue Opportunities

    A month-by-month WiFi campaign calendar built for hospitality venues. Timed to consumer behavior, seasonal moments, and venue-specific revenue gaps.

    · 10 min read
  15. 47 Email Subject Lines for WiFi Marketing That Actually Get Opened

    Subject line patterns for hospitality emails to WiFi-captured lists, grouped by goal, with the reasoning behind each. Test them on your own list.

    · 5 min read
  16. Win-Back Email Campaigns for Lapsed WiFi Guests: The 30-60-90 Framework

    At 30 days without a visit, a guest is cooling. At 60 days, they've likely found an alternative. At 90 days, you're fighting amnesia. This framework catches them at each stage.

    · 7 min read
  17. Birthday Campaigns from WiFi Data: The Highest-ROI Campaign in Hospitality

    Birthday emails from WiFi-captured data have 86% open rates and 31% redemption rates on average. Here's how to set one up, what to offer, and how to measure the return.

    · 7 min read
  18. The WiFi Welcome Email Sequence That Converts 34% of First-Time Visitors Into Regulars

    Your welcome email is the most important message you will ever send a WiFi subscriber. This is the exact 3-email sequence that drives first-visit to second-visit conversion.

    · 9 min read
  19. Mailchimp + WiFi Marketing: Automating Your Guest List Sync

    Mailchimp is the most common email platform for venue WiFi marketing. Here's how the sync works, how to organize your audience, and how to set up the automations that run on autopilot.

    · 6 min read
  20. Setting Up Resend for WiFi Marketing Transactional Emails

    Resend is replacing Mailchimp for transactional sends in many WiFi marketing stacks. Here's why, and how to set it up with VoqadoWiFi in under an hour.

    · 6 min read

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