Launch well / Note 01
Write a guest WiFi pilot brief
A one-page brief that gives your first guest WiFi test a purpose, an owner and a clear stopping point.
Start with the decision.
A pilot becomes hard to evaluate when the team changes the login, network and campaign at the same time. Begin with one guest journey at one venue. This brief is an operating proposal, not a promise of a particular conversion rate.
Three moves to make.
Name the decision
Write the decision the pilot will answer: can guests complete the proposed welcome on the devices you expect? Keep marketing growth as a separate follow-up question.
Bound the test
Identify the guest network, test window, venue owner and person authorized to make network changes. Agree which working configuration will be restored if the pilot fails.
Define the evidence
Record attempted connections, completed logins and observed failures. Include the device and location for each failure so the team can reproduce it.
What it could look like.
Example brief: test the café guest welcome before opening on two venue-owned phones. Pass when both can connect, reconnect and browse. A failed device test pauses rollout; a pretty login page does not override that decision.
Make the idea concrete.
Use these five prompts with your team. The downloadable text worksheet includes the prompts, practical steps and review check. Save it, edit it or print it.
- Venue and test networkRecord your decision and the evidence behind it.
- Decision to makeRecord your decision and the evidence behind it.
- Approved test windowRecord your decision and the evidence behind it.
- Technical ownerRecord your decision and the evidence behind it.
- Pass and stop conditionsRecord your decision and the evidence behind it.
The final check.
End with a written go, revise or stop decision. Keep the evidence beside the decision so the next shift understands why it was made.
Do not change the working guest network during a busy service just to make the pilot more realistic.
How many venues should a first pilot cover?
Start with one venue that represents your intended setup. Expand only after the team can repeat the connection test and explain the support process.
Meet your next connection.
See the guest journey in the interactive demo or prepare a setup plan for your venue. For current features and allowances, review the pricing page.