Bring people back / Note 20
Build a useful hotel local-guide email
A hospitality email brief that helps guests plan a visit without pretending to know their private travel plans.
Start with the decision.
A local guide earns attention by being practical. Write for the audience information you actually have and avoid assuming that a WiFi login identifies a room, a booking or a travel party. Ask the property team to verify every recommendation before publishing.
Three moves to make.
Choose a moment
Decide whether the guide is for current visitors or a permissioned audience considering another stay. Use language that matches what you can genuinely know.
Curate a small list
Select a few places or activities with a clear reason for inclusion. Link to their official information for opening times and bookings rather than maintaining fragile details in the email.
Keep the property useful
Include a relevant hotel contact or maintained visitor page. Make commercial relationships clear where they matter to a guest’s decision.
What it could look like.
A guide could organize suggestions as “a slow morning,” “an afternoon outdoors” and “dinner nearby.” The categories provide value without asserting that the reader is currently staying in a particular room or traveling with children.
Make the idea concrete.
Use these five prompts with your team. The downloadable text worksheet includes the prompts, practical steps and review check. Save it, edit it or print it.
- Audience contextRecord your decision and the evidence behind it.
- Guide themeRecord your decision and the evidence behind it.
- Official destination linksRecord your decision and the evidence behind it.
- ReviewerRecord your decision and the evidence behind it.
- Property contactRecord your decision and the evidence behind it.
The final check.
Check destination links before each send and give the guide a review date. Remove recommendations the property cannot stand behind.
Do not describe third-party businesses as hotel partners without a real relationship.
Can WiFi data replace hotel booking information?
Do not assume it can. Treat WiFi observations and booking records as separate unless an authorized, verified integration establishes the relationship.
Meet your next connection.
See the guest journey in the interactive demo or prepare a setup plan for your venue. For current features and allowances, review the pricing page.