Bring people back / Note 22
Review guest email frequency
A decision sheet for choosing a sustainable contact rhythm based on relevance and observed responses.
Start with the decision.
Frequency is a promise about attention. More sends create more opportunities to be useful and more opportunities to be unwelcome. Start with a rhythm the venue can support with accurate, relevant content, then review the evidence rather than copying another business’s schedule.
Three moves to make.
Map the messages
List planned campaigns and any automated messages that may reach the same person. Look for overlaps before deciding that an additional send is harmless.
Choose review signals
Track available delivery, unsubscribe, complaint and response measures using consistent definitions. Note audience size so a few responses do not look like a stable trend.
Make a small adjustment
Change one part of the schedule and set a review date. Keep the purpose of each message clear and preserve the person’s current contact preferences.
What it could look like.
A venue may discover that an event invitation and a general newsletter arrive on the same day. Combining useful information or moving one send can be a better first change than increasing overall frequency.
Make the idea concrete.
Use these five prompts with your team. The downloadable text worksheet includes the prompts, practical steps and review check. Save it, edit it or print it.
- Current send calendarRecord your decision and the evidence behind it.
- Audience overlapRecord your decision and the evidence behind it.
- Available response measuresRecord your decision and the evidence behind it.
- Proposed changeRecord your decision and the evidence behind it.
- Review dateRecord your decision and the evidence behind it.
The final check.
Read the evidence with the content and audience in mind. A different offer can change responses even when the send frequency is unchanged.
Do not interpret silence as a request for more frequent messages.
Is there a universal best email frequency?
No schedule fits every venue and audience. Start with useful content you can maintain and adjust using clearly defined observations.
Meet your next connection.
See the guest journey in the interactive demo or prepare a setup plan for your venue. For current features and allowances, review the pricing page.